Assignment Monsanto

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Introduction Monsanto Corporation Monsanto is an agricultural company. Farmers around the world use their innovative products to produce more while conserving more. They help farmers to grow yield in a sustainable way and to reduce agriculture's overall impact on our environment. Their business is defined by their seeds-and-traits strategy, so they are constantly looking at new ways to maximize the potential of seed for farmers ± both its yield and the technology used to protect that yield.Their
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  1  Introduction Monsanto Corporation Monsanto is an agricultural company. Farmers around the world use their innovative products to produce more whileconserving more. They help farmers to grow yield in a sustainable way and to reduce agriculture's overall impact onour environment. Their business is defined by their seeds-and-traits strategy, so they are constantly looking at newways to maximize the potential of seed for farmers ± both its yield and the technology used to protect thatyield.Their work provides farmers with fresh ways to get more out of each seed. Farmers use their seed-based products to help them protect their harvest from weeds and insects, and produce healthier, more abundant foods,more nutritious animal feeds, better quality fiber and renewable fuels. Their business works to meet the needs of farmers through two business segments: Seeds and Traits y   C orn, cotton, wheat and oilseeds y   I n-the-seed traits that protect against bugs and weeds y   V egetables and fruit seeds Ag ricultural Productivity   y   C rop protection products for farms, public spaces and gardens Monsanto Leadin g Brands Monsanto offers farmers more choices than any other company in the industry. I ts unique approach to serve farmer-customers allows them to buy traits and seeds in the brands they want, however they want to purchase them. I n eachof their core crops, they are reaching the market through multiple channels. The largest field areas are the USA (64million hectares). About Fourteen million farmers use GM plants worldwide. The majority of these are in developingnations (13 million).Monsanto produces leading seed brands in large-acre crops like corn, cotton, and oilseed(soybeans and canola), as well as small-acre crops like vegetables. They also produce leading in-the-seed traittechnologies for farmers that are aimed at protecting their yield, supporting their on-farm efficiency and reducingtheir on-farm costs. As a company, they remain committed to broadly licensing their seed and trait technologies to  2   other companies throughout the world. This approach ensures that farmers can access their products in the varietiesthat mean the most to their farm.Some of their leading North American brands are: G enetically Modified Food & Monsanto Research on it   Genetically modified foods are foods that have had their DNA altered through genetic engineering. Geneticengineering involves inserting genes from one species into the DNA of another species. These new genes will resultin different traits being expressed in that food. Some examples of genetically modified foods include wheat, corn,tomatoes, potatoes, rice, barley and many others.The major GMO crops worldwide are Soya, Maize, Rapeseed, C otton, its Global cultivation areas, in millions of hectares.Monsanto¶s current marketing strategy, in the developing as in the developed world, revolves around the promotionof standardized, scientifically defined high technology packages that centre on a few cash crops, especiallytransgenic cotton and maize and µconventional¶ hybrid maize. I nstead of adapting the technology to suit the farmers¶requirements, Monsanto expects smallholder farmers to change, using Monsanto¶s seed and herbicide inputs to makethe transition to a more commercially oriented agriculture. Monsanto today has approximately 95 percent of   3   all soybeans and approximately 80 percent of all corn in the United States grows from seeds genetically alteredaccording to Monsanto company patents.According to our view for the research papers, Monsanto uses ruthless contractual agreements to spread itstechnology. I n fact, they have given approximately 200 smaller companies the right to insert Monsanto's genes intotheir separate strains of corn and soybeans which are their high selling products around the globe. Risks/Rewards of  G MO product to Monsanto and its Stakeholders   Since the first introduction on the market in the mid-1990s of a major GM food (herbicide-resistant soybeans), therehas been increasing concern about such food among politicians, activists and consumers, especially in Europe.Several factors are involved. I n the late 1980s ± early 1990s, the results of decades of molecular research reached the public domain. Until that time, consumers were generally not very aware of the potential of this research. I n the caseof food, consumers started to wonder about safety because they perceive that modern biotechnology is leading to thecreation of new species. C onsumers frequently ask, ³What is in it for me?´ Where medicines are concerned, many consumers more readilyaccept biotechnology as beneficial for their health (e.g. medicines with improved treatment potential). I n the case of the first GM foods introduced onto the European market, the products were of no apparent direct benefit toconsumers (not cheaper, no increased shelf-life, no better taste). The potential for GM seeds to result in bigger yields per cultivated area should lead to lower prices. However, public attention has focused on the risk side of the risk- benefit equation. C onsumer confidence in the safety of food supplies in Europe has decreased significantly as a result of a number of food scares that took place in the second half of the 1990s that are unrelated to GM foods. This has also had animpact on discussions about the acceptability of GM foods. C onsumers have questioned the validity of risk assessments, both with regard to consumer health and environmental risks, focusing in particular on long-termeffects. Other topics for debate by consumer organizations have included allergenicity and antimicrobial resistance. C onsumer concerns have triggered a discussion on the desirability of labelling GM foods, allowing an informed  4   choice. At the same time, it has proved difficult to detect traces of GMOs in foods: this means that very lowconcentrations often cannot be detected. Political Concern The U.S. government has classified GMOs as mere additives in food, the Food and Drug Administration (FDA) isnot required to approve them prior to sale and marketing to consumers. Nor is there a labeling requirement for genetically engineered products. Nonetheless, public opinion in the U.S. is rapidly shifting in favor of stricter regulations and mandatory labeling for GM products. According to a recent poll by Time magazine, 81% of Americans want GM food to be labeled. Political Analysis U.S. (2010) Social concerns Much of the controversy about the use of GMOs is about labeling and choice. C onsumers are demanding the right tochoose whether they want or not to eat these products. Producers of GMOs, on the other hand, resist labeling as prohibitively costly and out of fear that consumers might shun GMO products.Maryknoll Office for Global C oncerns. (2010). The use of food crops to create pharmaceutical products presents a whole other level of hazard. I n 2002, a USA biotechnology company allowed experimental plants engineered to produce medicines. There are extreme difficultiesof containing the spread of plant seeds and pollen in the field because of the possibility of accidental mixture of  pharm crops with other crops destined for human or animal consumption which have create a ban of this used.(Maryknoll Office for Global C oncerns. (2010).  y    NGOs¶ Attempts to C ontain GMOs.     NGO efforts are largely responsible for the American public¶s newfound concern over GMOs. I n latefall 1999; Greenpeace invaded cereal maker Kellogg¶s headquarters in Battle C reek, Michigan, to protest the company¶s use of genetically engineered grains. Political Analysis U.S.(2010)    Many U.S. environmentalist and consumer activist groups have since launched their own campaignsagainst GMOs, although Greenpeace remains one of the most vocal organizations in the U.S.Political Analysis U.S.(2010)
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