bootcampbootleg2010

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bootcamp bootleg d. Check this out — It’s the d.school bootcamp bootleg. This compilation is intended as an active toolkit to support your design thinking practice. The guide is not just to read – go out in the world and try these tools yourself. In the following pages, we outline each mode of a humancentered design process, and then describe dozens of specific methods to do design work. These process modes and methods provide a tangible toolkit which support the seven mindsets — shown on the f
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  d. bootcampbootleg  Check this out —It’s the d.school bootcamp bootleg. This compilation is intended as an active toolkit to support your designthinking practice. The guide is not just to read – go out in the world and trythese tools yourself. In the following pages, we outline each mode of a human-centered design process, and then describe dozens of specific methods to dodesign work. These process modes and methods provide a tangible toolkit whichsupport the seven mindsets — shown on the following page – that are vitalattitudes for a design thinker to hold. The bootleg is a working document, which captures some of the teaching weimpart in “design thinking bootcamp,” our foundation course. An update from the2009 edition, we reworked many of the methods based on what we learned fromteaching and added a number of new methods to the mix. The methodspresented in this guide are culled from a wide range of people and organizationswho have helped us build the content we use to impart design thinking. Think ofthis guide as a curation of the work of many individuals, who hail both from thed.school and also from other far-reaching areas of the design world. We thank allthe people who have contributed to the methods collected in this guide. This resource is free for you to use and share – and we hope you do. We only ask that you respect the Creative Commons license (attribution, non-commercial use). The work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. To view a copy of this license,visit http://creativecommons.org/licenses/by-nc-sa/3.0/ We welcome your reactions to this guide. Please share the stories of how youuse it in the field. Let us know what you find useful, and what methods you havecreated yourself – write to: bootleg@dschool.stanford.eduCheers,The d.school  Focus on Human Values Empathy for the people you aredesigning for and feedback from theseusers is fundamental to good design.  Radical Collaboration Bring together innovators with variedbackgrounds and viewpoints. Enablebreakthrough insights and solutions toemerge from the diversity. Embrace Experimentation Prototyping is not simply a way to validate youridea; it is an integral part of your innovationprocess. We build to think and learn. Show Don’t Tell Communicate your vision in an impactful andmeaningful way by creating experiences, usingillustrative visuals, and telling good stories.  Be Mindful Of Process Know where you are in the design process,what methods to use in that stage, andwhat your goals are.   Craft Clarity Produce a coherent vision out of messyproblems. Frame it in a way to inspireothers and to fuel ideation.  Bias Toward Action Design thinking is a misnomer; it is more aboutdoing that thinking. Bias toward doing andmaking over thinking and meeting. d.mindsets  MODE   WHAT   is   the   empathize   mode   WHY   empathize   Empathy is the foundation of a human-centered design process. To empathize, we: - Observe. View users and their behavior in the context of their lives.  - Engage. Interact with and interview users through both scheduled and short ‘intercept’ encounters. - Immerse. Experience what your user experiences.As a human-centered designer you need to understand the people for whom you are designing. Theproblems you are trying to solve are rarely your own—they are those of particular users; in order to designfor your users, you must build empathy for who they are and what is important to them.Watching what people do and how they interact with their environment gives you clues about what theythink and feel. It also helps you to learn about what they need. By watching people you can capturephysical manifestations of their experiences, what they do and say. This will allow you to interpretintangible meaning of those experiences in order to uncover insights. These insights will lead you to theinnovative solutions. The best solutions come out of the best insights into human behavior. But learning torecognize those insights is harder than you might think. Why? Because our minds automatically filter out alot of information in ways we aren’t even aware of. We need to learn to see things “with a fresh set of eyes”– tools for empathy, along with a human-centered mindset, is what gives us those new eyes.Engaging with people directly reveals a tremendous amount about the way they think and the values theyhold. Sometimes these thoughts and values are not obvious to the people who hold them. A deepengagement can surprise both the designer and the designee by the unanticipated insights that arerevealed. The stories that people tell and the things that people say they do—even if they are di ff  erent fromwhat they actually do—are strong indicators of their deeply held beliefs about the way the world is. Gooddesigns are build on a solid understanding of these kinds of beliefs and values. Engage to: ã   Uncover needs that people have which they may or may not be aware of ã   Guide innovation e ff  orts ã   Identify the right users to design for ã   Discover the emotions that guide behaviorsIn addition to speaking with and observing your users, you need to have personal experience in the designspace yourself. Find (or create if necessary) experiences to immerse yourself to better understand thesituation that you users are in, and for which you are designing. Empathize MODE
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