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  1   Chapter    BusinessInformation SystemsWHY?    ã Why do we need to implement anInformation System? ã What are the major business objectives of information systems? ã What is the role of IS in business today? Business Objectives of Information Systems The Role of Information Systems in Business TodayNO IT  – NO IS  –   It’s BIS      ã Operational excellence ã New products, services, and business models ã Customer and supplier intimacy ã Improved decision making ã Competitive advantage ã SurvivalBusiness Objectives of Information Systems The Role of Information Systems in Business Today  1. 4    ©  2007 by Prentice Hall Operational Excellence:  Operational excellence means higherlevels of efficiency and productivity.  Information systems and technologieshelp to improve higher levels of efficiency and productivity henceachieving operational excellence . The Role of Information Systems in Business Today
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