Evaluation For My Music Magazine

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1. Music Magazine<br />Evaluation<br /> 2. Introduction<br />Moving on from the preliminary task of creating a school magazine, the main task that was…
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  • 1. Music Magazine<br />Evaluation<br />
  • 2. Introduction<br />Moving on from the preliminary task of creating a school magazine, the main task that was required next was to produce a music magazine. The final outcome had to include a front cover, contents page and a double page article. Firstly, I began to research real, professional music magazines to find out the specific codes and conventions that appear in their magazines and also the conventions that appear in a variety of magazines. I found out which conventions are used, why they are used and how they are used to attract a particular audience. Portraying codes and conventions in various ways target different people because of the content, style, layout and colours that have been chosen. For this main task, I worked in a group of four people. Therefore, working in a group meant that we had to make four different magazines independently and our own issue individually. We had to choose a genre to dedicate our magazine to. We chose a combination of two existing music genres which were pop and jazz, so we came up with ‘Japop’-a brand new music genre for the industry. As we chose a mixed hybrid genre, we had to research both genres in depth and then put the ideas and styles together so our magazines would have elements of both, jazz and pop. Many of the elements of our house style were chosen, for popularity by our target audience which were young females from adolescents to their early thirties as jazz is associated with sophistication and maturity. We needed audience feedback so that we had more knowledge on what our specific audience would want to see on the magazine and what content they would like to see inside.<br />
  • 3. Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?<br />Before the construction process, I had to research many areas to find the information I needed for my own magazine. This included looking at our chosen music genres-jazz and pop to recognise how they are represented to the audience and what makes people a fan of their music. Within my research, I had to analyse many professional music magazines to understand how they are put together using the codes and conventions in various ways to attract different audiences.<br />On front covers, many codes and conventions are used in all magazines which include the masthead which is usually featured at the top of the magazine cover and is used in all of the issues as part of the house style. There is always a main image on the cover as it is the main part that lures the audience in as it is generally an image of a musician/celebrity. Therefore, many of the musician’s fans would buy it because they enjoy their music or aspire to belike them. Also, on front covers there are other articles advertised that are inside the magazine. This is to attract more people because it shows a variety of articles in short, snappy, exciting words to add mystery so people will wan to read the actual magazine.<br />I noticed, that on music magazines’ contents pages, there is usually an image of the main cover star but in a different pose or with a different background. There are generally more than one image on the page in the majority of magazines. Using more images fills up the spaces and adds more colour as there isn’t as much to add compared to other pages. The contents page is also the beginning for the page numbers which are vital because without the numbers, there wouldn’t be a reason for having contents pages. In many issues, the content is listed similarly like the previous issue. This is because audiences can recognise which magazine the page is from due to the layout and house style.<br />The number of images on the main articles/interviews varies due to the music genre and layout the magazines has. Also, the title is usually based on a quote from the actual article or from the musician’s interview in big, bold fonts to stand out and attract audiences due to the style and the title as it would make people want to read on. The language used is journalistic in the articles although all articles are written in various and certain ways to suit the music genre it is portraying.<br />
  • 4. The mastheads on magazines are generally short and snappy so they are memorable to the audience. I wanted my masthead to be clear but creative. The use of the background shadow adds more colour, therefore makes it more eye catching. Each colour would be different for every issue of the masthead shadow as part of a house style.<br />Many music magazines have slogan that add information to the magazine or make the magazine found like it is he best magazines around to persuade readers to choose that particular magazine. Slogans need to suit the chosen genre so our group added the music genre into the actual slogan. We had to make it short and unforgettable so it would appeal to the target audience. As black stands out, we used it to write the slogan, then put it against a bright colour so it would stand out from the other elements on the front cover.<br />In the majority of music magazines, the main story line title takes up most of the space in the middle section for the page, so I chose to do this for my magazine so it would look realistic and professional. I chose colours that were in our group’s house style, hence the magazine would sustain a particular theme.<br />Barcodes are a vital code and convention which are featured on every magazine that are sold in shops because they reveal useful information about this specific magazine, such as the date, price and the issue number which allows the readers to know whether it is the most recent issue.<br />
  • 5. The centre image is what lures the audience in the most. Main images appear on all magazine front cover-this is to advertise the main story which is frequently of a celebrity/musician. Usually, the main images are from professional photo shoots which is why i had to carry out my own photo shoot to make my images look as though they are good enough to appear in any music magazine and still look realistic. <br />Sub headings are found in the majority of music magazines. They headline other story lines that are involved inside the magazine. Also, they are used to fill up space on the page so it doesn’t look too empty or simple. Advertising other stories attract more people as it adds more assortment which makes the magazine more interesting. I featured music related articles to emphasises what the magazine is about and also, sub headings add more colour which brightens up the entire page.<br />I noticed that bottom strips are displayed in many music magazines, as well as top strips which promote more storylines, regularly an exclusive article or interview. Bottom strips are an element that attract attention from the other codes and conventions on the page as they are against bright backgrounds. I accompanied my bottom strip with an appropriate image as I noticed that most magazines contain more than one image on their front covers. I included the word, ‘Exclusive’ as it grabs the audience’s attention to persuade them to buy it.<br />
  • 6. The titles on the contents pages are similar to all of the previous issues. The titles keep the same theme as the masthead on the front cover. It gives the reader’s notice that they are on the contents page and they get to see the content listings for the magazine.<br />Page numbers are used to issue information for the audience to know what page they are on and also the contents page shows you where to find a certain page. Therefore, page numbers appear in every magazine as it is a vital code and convention. <br />Content listings are commonly separated over the contents page so the listings are not in one big block. Splitting up the listings looks more inventive as it fills out the page, making the page look exciting.<br />The images on contents pages are mainly of the same people from the stories advertised on the cover but in different poses or clothes. Featuring images on the contents page of magazines makes it appear more captivating because there is not as many codes and conventions to add compared to the other pages.<br />
  • 7. The title on articles stand out from other parts and is generally of a quote from the interview. I used a quote for my title as I thought that this specific quote was snappy enough to be the title and also, includes the subject of the actual interview which is to advertise Japop.<br />The language and structure in articles varies as it needs to be suited to the music genre that is advertised so that the article would appeal to their specific, target audience. In my article, i wanted the content and language to sound relatively mature, relaxed and have a fun style t suit the aspects of both, jazz and pop. Some parts of the interviews are in bold and in various colours to split the article up so it isn’t in one boring block which would make the readers uninterested.<br />At the end of most interviews or articles, the musician’s song or album is advertised in some way, even if it is just written. The CD cover shows the audience what to look out for and tries to persuade the audience to go and buy it. There is usually a caption underneath the image to explain what it is about.<br />Even though, song words are not featured in many magazines, we thought that the song words were a good idea to advertise the music artist’s song as this element links with the music aspect. They also engage the audience as it is a unique element and an aspect that can be used by the readers.<br />There is not a certain amount of images that are specifically used in every magazine as it depends on what magazines it is. I decided to just use one main image as there was already a lot o colour that is present on the page. Images are frequently from photo shoots because they can portray specific meanings for what is intended.<br />Page numbers tell the audience what page they are on, so that they have insight to what they are reading by looking at the listings on the contents page.<br />
  • 8. Q2. How does your media product represent particular social groups?<br />Social groups are categories of people who have similar interests by the type of music they listen to, their perspective on things and also by their appearance. Examples of social groups include emos, goths, chavs and indie-theses names are based mainly on the music they admire as they take and portray the particular music artist’s music into their own personality and appearance. ‘Diverse’ would not probably attract the social groups listed above as emos and goths listen to rock, heavy metal and indie. These music genres are completely different to the genre my magazine is advertising. This is because jazz and pop have many different characteristics and have completely different vibes and sounds. Therefore, there isn’t a specific social group , although the magazine does target particular psycho dynamics and social economics. In terms of social economics, this magazine would attract classes, E-C1 because ‘Diverse’ is affordable and as it would be sold in many shops, it would be accessible to everyone. However, classes such as A and B probably would not be attracted because of their jobs such as people in managerial and administrative professions-prime ministers, barristers and chief executive officers. This is due to the content in the magazine as he codes and conventions are created to target a certain audience. The psycho dynamics that are targeted are aspirers, as they would want to be like the music artist’s that are featured. Also, followers would be interested due to the music genre and musicians they admire. Although, this magazine could also target non conformists because the music genre is unique and different compared to other magazines. Also, ‘Diverse’ allows the audience to be different and does not create an image for them to follow.<br />
  • 9. Pixie Lott<br />Norah Jones<br />Michael Buble<br />Christina Aguilera<br />Above are images of four well known music artists that are currently making music. These are just some of the artists that fit in with the genre and could be featured in the magazine as they are suitable for the Japop genre. Even though, their music contains only little bits of jazz or little bits of pop, as the chosen music genre is jazz and pop, these are good examples and resources that I used for my research into how they represent their music and as well as how they present their appearance. Pop music contains a rhythmic and a simple traditional structure which appeals to a large range of audience and many different social economic classes as well as almost every psycho dynamic.<br />To make my magazine appeal to my target audience, I had to make sure I took the elements of jazz and pop and incorporated them to also attract certain social classes. I did this by features such as choosing the appropriate images that looked mature and elegant as well as creating a happy vibe and a positive message. Also, as the images looked professional and realistic, these would attract aspirers to be like them. Moreover, if the audience listened to and liked the musician’s music, followers would want to keep up with the latest news. Furthermore, the content of the magazine would target certain audiences, and social classes due to what they are interested in and if they enjoy the pop and jazz hybrid genre of music. The representation of jazz is classy and sophisticated, so I had to choose suitable colours, fonts and layouts that would work. In doing this, it attracts a wider audience form the social economics, due to the maturity which is often linked to an older audience, so more social classes are being targeted as mainly adults have jobs where they are interested in the media and music industry. Also, the main appearance of jazz elegant, smart and often wears dresses or suits but as I had to add the element of pop, I made the appearance more vibrant, less serious and more relatable to the audience.<br />
  • 10. These two magazines both attract certain social classes and psycho dynamics by the use of codes and conventions. The article from Kerrang magazine would target social groups such as emos and rockers because of the music artist featured-it is clear to tell that he is associated with rock because of his moody pose, the serious eye contact, the dark make up and the dark outfit. Both magazines would attract social classes E-C1 because they are affordable but the people who are the target audience would only be interested depending on the music they are interested in. Also, the majority of magazines all lure in psycho dynamics such as aspirers because people are usually wanting to be like the music artist advertised in any magazine as they look up to them as a role model. Also, the musician's fan base would be interested, therefore followers would want to read the magazine depending on the artist that they admire. Many magazines create representations of that certain music genre so that followers can have that image and represent their favourite music genre into their personality and their appearance as the genres have certain elements that make the genre stand out and be clear to what is being presented to other people.<br />
  • 11. Q3. What kind of media institution might distribute your media product and why?<br />As my magazine is advertising a hybrid genre of jazz and pop, we had to research media institutions that would distribute my magazine. I found out that many institutions promote a wide range of genres and I was fortunate to find two media institutions with the interests my magazine contains.<br />One of these institutions is Blue Note Records which is a jazz record label established in 1939, so my magazine would fit in with this company because many of its features are jazz related and advertise the new genre, Japop which also contains many elements of jazz/ The name, Blue Note Records derives its name from the characteristic, ‘Blue notes’ of jazz and the blues. The company is currently owned by the EMI Group which is another media institution. In 2006, the company was expanded, bringing together a whole variety of EMI owned labels and imprints specializing in the growing market of music for adults. The market of adults relates to the jazz genre and as my target audience is adolescents to females in their early thirties, Blue Note Records could distribute ‘Diverse’ as it includes a range of labels aimed at adults. The label has found good commercial success with the vocalist, Norah Jones-she is an artist who produces many jazz songs and helped to advertise Japop into my magazine by analysing her musical work.<br />The second media institution we found was RCA Records which was originally called ‘The Victor Talking Machine Company’ is one of the labels of Sony Music Entertainment. It is the name is three different co owned record labels. RCA Records represents the pop, rock and country music label. RCA Victors advertises the blues, world, jazz, musicals and other musical genres that do not fit the pop music label. RCA Red Seal is the renowned classical musical label. Therefore, this is a great choice of a media institution as it represents both jazz and pop music, hence RCA Records would want to promote ‘Diverse’. In 2008, RCA became RCA/Jive label group. Also, there are already famous music artist signed to this label who are jazz or pop artists such as Christina Aguilera, Diana Vickers, Natalie Imbruglia and Kesha. As RCA Records are involved with jazz and pop labels, my magazine would interest this institution to sign my music artists such as Royal S, Lucy Arday and Zac Gold because of the type of music they are associated with.<br />There are many media institutions that I researched and could have chosen, however I chose these two because the music genre is Japop and so the institutions had to contain interest in jazz and pop to make them want to distribute my magazine.<br />http://www.rcarecords.com/<br />http://www.bluenote.com/<br />
  • 12. The colours used are mainly bright and can lure audiences in and add to the pop representation. To fit the jazz element, the colour scheme features more sophisticated and mature colours such as purples, black and deep pinks.<br />The target audience is clear to see on the cover due to the slogan, colour scheme, artists and the main article title. Also, the black background makes the cover appear more mature because of the effect the chosen colours do against it.<br />The target audience for this magazine is young females and adolescents. The is obvious to tell due to the colours as younger audience are more attracted to bright colours. Also, the amount of images make the layout buy, therefore the audience are interested to know what the features are inside the magazine.<br />RCA Records would be interested in distributing this magazine because it is extremely clear that the music it is mainly promoting is pop due to the celebrities featured.<br />The layout is quite busy compared to other magazines such as jazz magazines. As it is busy, it fits in with the element of pop as the codes and conventions are so eye catching straight away, due to the colours and attractive<br />images.<br />As there are a variety of fonts, they appeal to many audiences as some appear more poppy such as the bottom strip writing and the main article title which are more creative and eye catching. On the other hand, the masthead and slogan are more simple in comparison, and appear mor
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