Lessons learned in social marketing local food

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Lessons learned from two of social marketing with the Comox Valley Farmers' Market. From my presentation to the BC Association of Farmers' Markets, February 2015. See the original YouTube video at https://youtu.be/n2USb3c2JYQ
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  • 1. T W O Y E A R S O F S O C I A L M E D I A M A R K E T I N G W I T H T H E C O M O X V A L L E Y F A R M E R S ' M A R K E T L E S S O N S L E A R N E D
  • 2. • No email list, no newsletter • 1100 Facebook fans • ZERO Twitter followers • Virtually no presence in the local papers • Occasional advertisements in the newspaper • Website sucked • Marketing? Up to an overworked Manager w p/t support. W H E R E W E R E W E I N 2 0 1 2 ?
  • 3. • An email newsletter that people WANT • 2000+ increase in Facebook fans • From zero to 1100 Twitter followers • 25% of vendors have Youtube content • 12x year newspaper profiles • A monthly survey that produces results • Celebrating local food with monthly events • Website that doesn’t suck! W H E R E A R E W E I N 2 0 1 5 ?
  • 4. J U S T D O I T H O W ? • P H O T O G R A P H S / V I D E O S • S U R V E Y S • C A P T U R E T H E B E A U T Y O F Y O U R F O O D , T H E S T O R Y O F Y O U R P E O P L E • U S E F A C E B O O K • C O L L A B O R A T E ! • A B O V E A L L : T H E 3 “ C ’ S ” …
  • 5. D O N ’ T F O R G E T T O P L A Y have fun!
  • 6. C O N G R A T U L A T I O N S ! T H E I C I N G O N T H E C A K E A T # T H R I V E B C A F M
  • 7. content and event services, specializing in local food, small business, and startups hanspetermeyer.ca @hanspetermeyer on Twitter
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