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  • 1. The 4 Week Diet - Launch Handbook | 02 The information in this handbook is not intended to replace medical advice. No action or inaction should be taken based solely on the contents of this information. Before begining this or any other nutritional or exercise regimen, consult your physician to be sure it is appropriate for you. The information and opinions expressed here are believed to be accurate, based on the best judgement available to the author. Readers who fail to consult with appropriate health authorities assume the risk of any injuries.
  • 2. The 4 Week Diet - Launch Handbook | 03��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� RAPID WEIGHT LOSS .......................................................................................................07 HOW THIS SYSTEM WORKS ..........................................................................................09 WHY THIS DIET? ................................................................................................................... 11 WHY 4 WEEKS?................................................................................................................... 12 28 DAYS TO MAKE A HABIT............................................................................................ 13 FAT LOSS VS. WEIGHT LOSS..........................................................................................14 NUTRIENTS ............................................................................................................................ 17 PROTEIN, FAT, CARBOHYDRATES ............................................................................... 18 THE FOOD PYRAMID AND OBESITY.......................................................................... 22 FIBER ....................................................................................................................................... 24 METABOLISM ....................................................................................................................... 25 HOW WE GET FAT ............................................................................................................. 28 TRIGLYCERIDES .................................................................................................................. 32 HOW TO GET THIN ............................................................................................................34 DIET OVERVIEW ................................................................................................................. 35 MEAL FREQUENCY ........................................................................................................... 36 WATER .................................................................................................................................... 37 DIET ESSENTIALS ............................................................................................................. 38 LET’S GET STARTED .........................................................................................................46 Table of Contents
  • 3. This is Not a Review Or a Free Report! This Launch Handbook is just a small part of the actual Brian Flatt's The 4 Week Diet program, so that you know THE FACTS and THE TRUTH of what you will get if you decide to make a purchase. After reading this guide, if you feel that the information within The 4 Week Diet program is suitable for you and helpful to achieve your goals, Click here to get the complete package. (or use the download button on the last page of this document)
  • 4. The 4 Week Diet - Launch Handbook | 05 Many of us are paralyzed by the conflicting information being given out in the health and nutrition field. There are hundreds (if not thousands) of diets and nutritional plans, quick fix pills and powders, gadgets and gizmos, infomercials and gurus who are giving us confusing and very often, conflicting information on how to lose weight. The fact is, the weight loss industry is a multi-billion dollar marketplace that thrives on keeping us guessing. It seems like we can’t go a month these days without something “bigger better” to come along that can help us lose weight “faster easier.” It’s the constant barrage of new products and methods that keep us so confused… But here’s the thing… The real, true “secret” of how we get fat and how we lose weight has been discovered decades ago. And since then, that “secret” has been used to help millions of people to lose weight. Unfortunately, mainstream medicine and the multi-billion dollar diet industry want to keep this a secret. The problem is that although we know how to lose weight, most people don’t know how to take full advantage of these weight loss methods to really make the pounds come off fast. When the weight doesn’t come off as fast as we want, we are more susceptible to those products that promise “faster better.” But in reality, those products never live up to their promises. The fact is, the diet fitness industry does not want you to learn the true secrets to ultra-fast weight loss because once you learn it—they know that you’ll never need to buy another one of their bogus products again. And when you don’t need their products, the multi-billion dollar diet industry takes a great big financial hit. Who’s right? Who’s wrong... How do we know?
  • 5. Enter The 4 Week Diet… The 4 Week Diet is based on medical science, rational thoughts and real-life proven results. As of right now, you can rest assured that you will never need to buy another diet book, fancy gizmo or magic pill to lose weight ever again. Quite simply, The 4 Week Diet cuts through the bull and gives you a time-tested, effective and proven blueprint for rapid fat loss. This isn’t one of those diets that works for some but not others. The fact is, The 4 Week Diet is based on the science involved with the human body and how different nutrients affect our hormones resulting in either weight loss or weight gain.
  • 6. The 4 Week Diet - Launch Handbook | 07 RAPID WEIGHT LOSS In all my years in the diet fitness industry, I don’t think anyone has ever told me that they were looking for a way to lose weight slowly. In fact, most people that come to me about losing weight are looking for something that will produce results as fast as humanly possible. And I truly believe that the #1 reason that most diets fail is because they don’t produce results fast enough. Let’s face it…it’s no fun to spend hours at the gym, followed by small portions of food we can’t stand, day after day, only to see the scale drop just one pound during the week. For a diet to be successful, I truly believe that the diet must produce visible and significant results FAST. When the dieter sees real results quickly, he/she becomes more engaged. And when I can get the dieter engaged in the diet, it produces a “snowball effect” causing the results get better and better as the dieter gets leaner and leaner because of the results they are seeing on an everyday basis. On The 4 Week Diet, you WILL see real results daily. Your scale will move, your clothes will fit better, you’ll feel lighter (because you’ll actually be lighter) and you will look and feel better than you have in years. This is why The 4 Week Diet is so ultra-effective. It produces extremely fast and visible results. These fast results keep the dieter motivated. And that motivation keeps them going until they reach levels of fat loss that they have never imagined possible. Once you finish this book, you’re going to know more about how we gain and lose weight than most doctors do. And, using the methods you’ll learn in The 4 Week Diet, you’re going to be fully equipped to lose weight virtually on command. This is not another “fad” diet. This diet is based on science and it has been proven to be extremely effective for millions of people for the past several decades. This diet takes into account your own biology and hormones and how the body processes,
  • 7. The 4 Week Diet - Launch Handbook | 08 utilizes, stores and burns body fat. This book will show you how and why you have gained the excess weight you now want to get rid of, so that you can stop the weight from ever coming back. This is the diet that puts you in control. One of the first questions I’m always asked is: “Isn’t losing weight this fast dangerous?” Well, I’m not sure where the idea that losing weight quickly is dangerous. In my opinion, it’s just the opposite. The longer you’re walking around with excess fat on your body, the harder it is for your body to function. Your heart needs to work harder and harder to move your body, which puts a deadly strain on one of your most vital organs. And research has shown that the longer you’re walking around with excess weight, the more susceptible you are to a host of diseases and medical problems. Because of all the health problems associated with excess weight, doesn’t it make perfect sense to get rid of that weight as fast as possible? I think so. I’m not really sure where the idea came from that says losing weight at a rate of just 1-2 pounds per week is the “safest” or “best” way to lose weight. In reality, there is little medical safety data out there with regards to how fast we can safely lose weight. Most weight loss “safety data” deals with how the weight is lost—rather than the rate at which it is lost. Yes, there are ways to lose weight quickly that are extremely dangerous. And this is an important point because losing weight on The 4 Week Diet is about losing weight quickly and safely without depriving your body of the nutrients it needs. Dr. Michael Dansinger, the doctor who consults with the producers of the NBC hit show “The Biggest Loser”, states that people can lose 32 pounds of weight in a week—if they do it right. The 4 Week Diet shows you how to do it right.
  • 8. The 4 Week Diet - Launch Handbook | 09 HOW THIS SYSTEM WORKS The 4 Week Diet is divided up into several distinct parts. 1. The Diet: the diet portion of The 4 Week Diet is just that—diet. It consists of four phases (each phase being 1 week long). During your first week on the diet, you will likely see a drop of weight in the neighborhood of 10 pounds. It will give you all the information on how you can lose up to one pound of body fat (or more) per day, simply by the foods you eat and don’t eat. The diet requires some motivation and short-term changes to your eating habits but I promise you that if you can make it past the first week of this diet, you will be in total control of your weight for the rest of your life. In fact, many people have said that after finishing Phase #1 of The 4 Week Diet, they felt like they could accomplish anything. 2.The Workouts: one of the reasons people fail in their diets is because the workout required to succeed is just too much for most people to handle. This is not the case with The 4 Week Diet. The 4 Week Diet workouts are designed to burn fat and get you into great shape in about 20 minutes just a few times each week. While you can lose weight quickly on the diet alone, a quality workout like the one in The 4 Week diet, can double your fat loss results. The 4 Week Diet workout is broken down into two separate workouts. One is for those who would rather workout at their local gym and the other is a home workout, using just your body weight and the one single piece of equipment. No matter which of the workouts you choose, you’ll find that they are, by far, the best fat-blasting workouts you will ever see! 3.Supplements: The supplement report provides a look at some of the most popular diet supplements being used today. These will include a review of the supplements not included in The 4 Week Diet itself. 4.Motivation Mindset: the motivation report contains valuable information that I have used on my clients in the past. It will show you how to focus your energy on achieving your goals. There are some really great tips, tricks and secrets to losing weight and keeping the weight off.
  • 9. The 4 Week Diet - Launch Handbook | 10 To Summarize So Far… The purpose of this book is - simply cut to the chase—to help reduce the confusion... to eliminate the nonsense and to help you burn stubborn body fat as fast as possible. On the diet alone, you should see weight loss in the range of around 1 pound of body fat per day. Losing weight is simply a matter of science. How we gain and lose weight is controlled, in large, by our biological makeup. You will gain a better understanding of the body’s hormones and how they react positively or negatively with the nutrients you eat with regards to weight loss and weight gain. You’ll learn how to get off the weight loss carousel and instead of taking a “roundabout” approach, you’ll deal with weight loss straight on. It is my intention that this diet book will be the very last one you’ll ever purchase. It promises to be an absolute goldmine of information that cuts right to the heart of rapid fat loss. There is really just one set of instructions that we all can follow to achieve rapid weight loss and body transformations in record time and that information is contained in this book.
  • 10. The 4 Week Diet - Launch Handbook | 11 WHY THIS DIET? This diet is going to have several benefits on your life outside of the rapid weight loss it produces. By the end of the diet, you’re going to have a new outlook on how weight is lost and you’re going to have complete control over your weight for the rest of your life. You’ll have the tools and knowledge on what you’ll need to drop pounds quickly, virtually anytime you stray from healthy eating. One of the biggest problems with dieting is that the weight comes off very slowly. In this respect, The 4 Week Diet is an absolute game changer. No more will you lose weight at a snail’s pace. Instead, by following this diet, you can expect to lose 3/4 to 1 pound of fat every single day. And, if you want to double those results, I have included The 4 Week Workout, which will help you do exactly that. There are several reasons why people turn to The 4 Week Diet to lose fat quickly. A large percentage of my readers are seeking to lose weight for an upcoming special event, such as a wedding, class reunion or an upcoming vacation that usually involves the pool or the beach. Others are actors and models that need their body weight and body fat percentages at low levels to earn a living. And many use The 4 Week Diet as a jumpstart to starting a new diet, workout program or a healthier lifestyle. Whatever your goals are, The 4 Week Diet will help you reach them!
  • 11. The 4 Week Diet - Launch Handbook | 12 WHY 4 WEEKS? Research has shown that most overweight people are carrying around 24-32 pounds of unwanted body fat. Research has also shown that most diets fail. From my experience, most diets fail because they take the long, slow, boring approach to weight loss. When weight loss comes off at 1-2 pounds a week, the rewards for the sacrifices it takes to get there really aren’t worth it. The 4 Week Diet accomplishes what most diets take 4-5 months to do in 4 weeks. The 4 Week Diet was specifically designed to be an extremely rapid method for burning between 24-32 pounds of body fat. I understand that for a diet to be ultra-successful, it absolutely must produce very rapid results. When results come quickly, the dieter receives the necessary feedback that the diet is working and that it’s worth doing. This results in the dieter sticking with the diet. When the dieter sticks with the diet, the results snowball and the outcome is successful weight loss and a brand new body. This is why The 4 Week Diet works! You will soon see that you will notice favorable body composition changes in the very first couple of days on the diet. In the very first week alone, you will be likely seeing 10 pounds of fat stripped away from your body. Your clothes will be looser… You’ll feel lighter… And you’ll look and feel 10x better than you did just a week before.
  • 12. The 4 Week Diet - Launch Handbook | 13 28 DAYS TO MAKE A HABIT Research has shown that it takes approximately 28 days for us to develop a new habit. This means 28 days of eating healthy... 28 days of going to the gym... 28 days of doing whatever it is that you want to implement as a habit into your life. Too often, when we try to implement a new habit into our lives, we look at it in unmanageable light. Because of this, these new healthy habits never get off the ground because instead of focusing on just 28 days, we sabotage our goals with the mindset that we will have to sacrifice forever. So, instead of starting with thoughts of making a new habit for life, you can make it a lot easier by simply telling yourself that you are just going to “try” this diet for 28 days. We can all do 28 days, right? Let your brain “know” that once this “trial period” is over, you can go back to your old eating habits. Then, while your brain lets you participate in this “trial,” it will also be working to form new neural pathways once it realizes that the new habit has benefited you positively in some way. This is the science behind habit developing and research has shown that it takes approximately 28 days to develop new habits or to break old ones. In the case of The 4 Week Diet, your brain will noticed that it now takes less work to move your body throughout the day because it has shed so many pounds. It will notice the increased energy you have as a result of your daily walks, weekly resistance training and other exercise components of this diet. Your body will also take note of your physical appearance, your muscle tone and how your clothes are now much looser. Basically, your brain will see remarkable benefits that will stick with you and cause you to follow along the path of good eating and exercise habits Now, understand that research has shown neural pathways to any habit (even the bad ones
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