Tata Nano Environmental SWOT

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1. INTRODUCTION  “I observed families riding on two- wheeler the father driving the scooter, his young kid standing in front of him, his wife seated behind him…
  • 1. INTRODUCTION  “I observed families riding on two- wheeler the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder for such a car which is safe & affordable to any middle class family.” - Ratan Tata
  • 2. TATA
  • 3. ECONOMIC FACTORS  Opportunity  Inflation rate: (-0.21)  Per Capita Income  Rs. 18,885 in year 2002-03  Rs. 38,084 in year 2008-09  Market share of two Wheelers is 76.5% Prospects
  • 4. ECONOMIC FACTORS (CONTD.)  Threats  Fuel price hikes may prove challenging for Tata Nano.  Increase in material cost like steel and tires
  • 5. TECHNOLOGICAL FACTORS Influence of Technology on Customers’ Lifestyle:
  • 6. COMPETITION FACTORS  Threats  Direct Competition: Maruti Suzuki Alto, Reva Competition  IndirectCompetition: Second Hand/Used Competition Car Market  Substitutes: Substitutes Two Wheelers, Public transport, Tube Rail & Metro Rail, Auto Rickshaw  New entrants: Bajaj-Renault-Nissan Small Car, Ajanta Group Small Car, Mahindra 1.3 lakh Rupees car, Honda Siel
  • 7. LEGAL FACTORS  Opportunities  State Bank of India’s Loan  11.75% for five Years  12 % for Seven Years  MOU with UCO Bank for financing Nano  Agreements with 15 Banks for Loans  100% exemption on electricity duty for Production of Nano
  • 8. POLITICAL FACTORS  Opportunities  Support of Gujarat Government
  • 9. CONSUMER CHOICE DECISION FACTORS  Opportunities  Affordable Price  Small Family Car  World’s cheapest car  Comfortable seat for four person  Available in both petrol and diesel engines
  • 10. CONSUMER CHOICE DECISION FACTORS (CONTD.)  Opportunities (Contd.)  Average of 22 Kilometers per liter  Available in three different models  Tata Nano Standard  Tata Nano CX (Deluxe)  Tata Nano LX (Luxury)
  • 11. PRODUCT FACTORS  Strengths  Small Car.  Available with Air Condition, power window in Luxury model.  Available in both petrol and diesel engines  Warranty: 18 months or 24,000 km, whichever is earlier
  • 12. PRODUCT FACTORS  Weaknesses  No power steering  Used partially inexpensive polymers or biodegradable plastics instead of metal  Lesser safety as fuel tank is right under the front seats.
  • 13. PRICE FACTORS  Strengths Model Features Price (Rs) Nano Std - 1,23,000 Nano Deluxe AC 1,51,000 Nano Luxury AC, Power Window 1,72,000 and Central Locking  There is no such car available in present market that comes in price lower than Nano
  • 14. POSITIONING FACTORS  Strengths  USP : ONE LAKH RUPEES CAR, THE PEOPLE’S CAR  World’s Cheapest car  Common man car  Small Family car
  • 15. DISTRIBUTION FACTORS  Strengths  Tata Nano is a product of Tata Motors Ltd.  Tata Motors already has a distribution alliance with Italian car maker Fiat Spa. Fiat to sell Tata Nano in overseas market.  Booking of Nano can be done in 146 cities across 29 states all over India.
  • 16. CRM FACTORS  Strengths  Financial Bond  Low Price car  Cheapest Car in the world  Value for Money  Social Bond  Small Family Car
  • 17. CRM FACTORS (CONTD.)  Strengths (Contd.)  Structural Bond  Tata’s good image in market  Satisfaction of customer with Tata Indica.  Customization Bond  Fulfilling the latent need of middle class people to have a car.
  • 18. CRM FACTORS (CONTD.)  The first three customers received their Nanos from none other than the chairman of Tata Group, Ratan Tata, this was the first time in the history of Indian Industry a customer receives the keys of car from the Owner of car company.
  • 19. SOURCES  www.tatanano.com  www.tatamotors.com  www.scribd.com  http://www.siamindia.com/scripts/market-share.aspx  http://www.thefinblog.com/2009/01/inflation-rates-of-india-2009.html  http://www.rediff.com/money/2009/feb/09indias-per-capita-income-do  http://www.dancewithshadows.com/autoindia/tata-nano-sbi-canara-ban  http://www.tatamotors.com/nano/prefered-finance/.htm  http://en.wikipedia.org/wiki/Tata_Nano
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