Understanding community education and engagement

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Understanding community education and engagementFACTSHEET 4Food and Garden Organics Best Practice Collection ManualApproaches to CommunicationsInformation Giving–…
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Understanding community education and engagementFACTSHEET 4Food and Garden Organics Best Practice Collection ManualApproaches to Communications
  • Information Giving– announcing your intent, e.g. a brochure or leaflet in the mail outlining the benefits of a food and garden collection scheme.
  • Information Gathering- a market research form of engagement, e.g. engaging individuals via interviews or questionnaires.
  • Consultation - seeking of views on a prepared proposal, system or plan. There is an intention to listen to responses and for amendments to be made.
  • New Service Introduction
  • Pre-launch communications
  • Information when the service is rolled out
  • A monitoring and evaluation program
  • On-going education and communications to householders throughout the life of the collection service.
  • Pre-launch communications
  • Before the scheme:
  • Provide householders with information about the new service.
  • Methods include: information leaflet, advert or notice informing residents that a new service is being introduced.
  • Messages include:
  • why the new service is required (the ‘need’)
  • what the new service is, including types of organics householders will be able to recycle
  • whenit will be introduced
  • whoto contact with queries (for example the number for a helpline, and a website address).
  • Information when the service is rolled out
  • Scheme launch: produce communications materials to support the launch of the service, e.g. a ‘service leaflet’ outlining:
  • how to participate, i.e. dates and frequency of collection, container use etc.
  • types of organics to recycle
  • who to contact with any queries
  • practical advice on how to make the most of the system and deal with any potential problems.
  • Monitoring and evaluation program
  • Monitoring and evaluation program should be considered before scheme inception to:
  • establish a baseline from which outcomes from the scheme can be measured.
  • identify the effectiveness of the communication methods used.
  • On-going education and communications
  • It is essential to continue education and communications to householders over regular intervals throughout the life of the organics collection service.
  • NB:Information in this presentation is taken from the Food and Garden Organics Best Practice Collection Manual (2012) published by the Department of Sustainability, Environment, Water, Population and Communities. The full document is available on the department’s website www.environment.gov.au/wastepolicy/publications/organics-collection-manual
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