Consumer Buying Behaviour With Computer Industry

|
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
 5 views
of 47

Please download to get full document.

View again

Description
Scribd Upload a Document Search Documents Explore Documents * * * * * * * * * * * * * Books - Fiction Books - Non-fiction Health & Medicine Brochures/Catalogs Government Docs How-To Guides/Manuals Magazines/Newspapers Recipes/Menus
Share
Tags
Transcript
  Scribd </>Upload a Document </upload-document>Search Documents <#>Explore </explore>Documents </explore>* Books - Fiction </explore/Books-Fiction>* Books - Non-fiction </explore/Books-Nonfiction>* Health & Medicine </explore/Health-Medicine>* Brochures/Catalogs </explore/BrochuresCatalogs>* Government Docs </explore/Government-Docs>* How-To Guides/Manuals </explore/HowTo-GuidesManuals>* Magazines/Newspapers </explore/MagazinesNewspapers>* Recipes/Menus </explore/RecipesMenus>* School Work </explore/School-Work>* + all categories </explore>** Featured </explore>* Recent </explore/Most-Recent>People </community>* Authors </community/authors>* Students </community/students>* Researchers </community/researchers>* Publishers </community/publishers>* Government & Nonprofits </community/government-%26-nonprofits>* Businesses </community/businesses>* Musicians </community/musicians>* Artists & Designers </community/artists-%26-designers>* Teachers </community/teachers>* + all categories </community>** Most Followed </community>* Popular </community?t=trending>* Sign Up </login>* |* Log In </login>1First PagePrevious PageNext Page/ 56Sections not availableZoom OutZoom InFullscreenExit FullscreenSelect View ModeView ModeSlideshowScroll  ReadcastAdd a CommentEmbed & Share<#>Reading should be social! Post a message on your social networks to letothers know what you're reading. Select the sites below and start sharing.Readcast this DocumentTransparent <#><#>Login </login> to Add a Comment<#>Share & Embed<http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.scribd.com%2Fdoc%2F58143095%2FConsumer-Buying-Behaviour-With-Computer-Industry%23source%3Afacebook><http://twitter.com/home?source=scribd.com&status=Reading%20%22Consumer%20Buying%20Behaviour%20With%20Computer%20Industry%22%20on%20Scribd%20http%3A%2F%2Fwww.scribd.com%2Fdoc%2F58143095%20%23Readcast><http://www.google.com/buzz/post?url=http%3A%2F%2Fwww.scribd.com%2Fdoc%2F58143095%2FConsumer-Buying-Behaviour-With-Computer-Industry&message=><#>Add to CollectionsDownload this Document for FreeAuto-hide: on<#> CONSUMER BUYING BEHAVIOUR - INTRODUCTIONThe job of marketer is to meet and satisfy target customers needs andwants but³knowing customer is not a simple task. Understanding thebuying behavior of thetarget market for its company products is theessential task for the marketing dep¶t.The job of the marketers is to³think customer´ and to guide the company intodeveloping offers, whichare meaningful and attractive to target customers andcreating solutionsthat deliver satisfaction to the customers, profits to customerand benefits to the stakeholders. Marketers must study the customer taste, preferences, wants, shoppingand buying behavior because such study provides the clues for developingthe new products, price, product changes, messages and other marketingmix elements. In understandthe concept of buying we have the some of thekey questions. They are: -    Why does the market buying? Objective    Who does the market buying? Organization    What does the market buying? Objects     When does the market buying? Occasions    Where does the market buying? Outlets    How does the market buying? Operations Along with that there are two more questions that are also related withabove. Theyare: -    How do the buyer¶s characteristics influence the buying behavior?    How does the buyer make purchasing decisions? These are some of questions that solutions help to predict the buyingbehavior. WAYS OF BUYING BEHAVIORAccording to the concept of marketing the buying behavior can be dividedin twoways :- 1. Consumer Behavior: -It includes that user who buys the product for the directconsumption,not to use for further sale purpose. Like as home users. 2. Business Behavior: -It includes those users who buy the product for the further salepurpose. Like as shopkeepers, dealers, and retailers. BUYING ROLES IN BUYING BEHAVIORIn the buying behavior there are different roles played in each ofconsumer and business. Those are involved in the buying decisions. CONSUMER BUYING ROLES In the consumer buying there are different buying roles; i.e.    Initiator: --A Person who first suggest the idea of buying.    Influencer: -A Person who influence the buying decision.    Decider: -A Person who takes decisions regarding buying   Buyer: -A Person who actually buys the products.    User: -A Person who is the user of the product. BUSINESS BUYING ROLES In the business buying there are different buying roles; i.e.    Approver: --A Person who approves the idea of buying.    influencer: --A Person who influence the buying decision.    Decider: --A Person who takes decisions regarding buying    Buyer: --A Person who actually buys the products.    User: --A Person who is the user of the product. TYPES OF BUYING BEHAVIORThere is a great difference between the purchasing of a computer and acar. Buyingdecisions making varies with the type of buying decision. Thetypes of buying behavior divided are separately divided as per ofconsumer and business buying. TYPES OF CONSUMER BUYING BEHAVIORThis is to be extensively divided in four types: - 1. Complex Buying Behavior: --when the consumer are highly involved in the purchase and aware ofsignificant differences among brands. 2. Dissonance Reducing Buying Behavior: --when the consumer are highlyinvolved in the purchase but sees little
Related Search
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks