Final Presentation - Blackberry TORCH

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BlackBerry Torch: Lighting RIM’s Fire Reliability, Security, Flexibility Jaime Vergara Jessica Stanford Jonida Kapo Priya Sridhar Shekhar Pareek MBA 2012, Brandeis IBS OUTLINE ã Current Situation Analysis ã Value Proposition ã Strategy ã Recommendations COMPANY: BACKGROUND ãResearch in Motion, Canada (1984) ãFirst Blackberry (1999) ã14k employees worldwide ãGrowth and value (84% profit in 2009) ãRevenue: 15 ml to 15bn ãSubscribers: 500k to 50bn ã3rdparty developers and manufacturers ãR&D sp
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  BlackBerry Torch: Lighting RIM’s Fire   Reliability, Security, Flexibility Jaime VergaraJessica StanfordJonida KapoPriya Sridhar Shekhar Pareek  MBA 2012, Brandeis IBS  OUTLINE ã Current Situation Analysis ã Value Proposition ã Strategy ã Recommendations    COMPANY: BACKGROUND ã Research in Motion, Canada (1984) ã First Blackberry (1999) ã 14k employees worldwide ã Growth and value (84% profit in 2009) ã Revenue: 15 ml to 15bn ã Subscribers: 500k to 50bn ã 3 rd party developers and manufacturers ã R&D spending not efficient ( 2% in 2008)  COMPANY ã Image: #1 selling smart-phone in the US ã Signature: ã Qwerty Keyboard & push email ã Key Value Proposition: A reliable, secure, and flexible business phone ã Goals: ã Cater to the evolving needs of existing and new market segments. ã Sustain growth by expanding the customer base and fostering innovation.
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