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1. How to Buy a Hit Show with no money down by William Greenbaum 2. Disclaimer 3. A Quick Overview <ul><li>In Under Five Minutes You Will Learn:…
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  • 1. How to Buy a Hit Show with no money down by William Greenbaum
  • 2. Disclaimer
  • 3. A Quick Overview <ul><li>In Under Five Minutes You Will Learn: </li></ul><ul><ul><li>Market Trending </li></ul></ul><ul><ul><li>Who To Meet & Where to Meet Them </li></ul></ul><ul><ul><li>Choosing Your Revenue Model </li></ul></ul><ul><ul><li>Negotiating Deals with No Money Down! </li></ul></ul>
  • 4. Step 1 – Look for Trends small cast ♦ simple production values ♦ low costs
  • 5. Sex Sex Sex Sex Sex Sex Sex Sex Sex Sex Sex Sex Sex Sells Out!
  • 6. Step 2 – Background Research <ul><li>Ticket Sales </li></ul><ul><li>Capacity </li></ul><ul><li>Prices </li></ul><ul><li>Audience Highs & </li></ul><ul><li>Audience Lows </li></ul>Edinburgh Fringe Festival
  • 7. Step 2 – Background Research cont’d <ul><li>Where Else Has The Show Played? </li></ul><ul><li>Theatre Costs </li></ul><ul><li>Market Characteristics </li></ul>Edinburgh Fringe Festival
  • 8. Step 3 – Make Contact Part I – Just Call Up & Ask Who The Producers Are Part 2 – Ask if its Available for Your Market Part 3 – Always Ask for a Meeting in New York
  • 9. Where You Make Contact: You must meet in New York to be taken seriously and you must stay in either the Hudson or the Paramount .
  • 10. Step 4 – Build Your Revenue Model Assumptions: $37.25 net ticket | 500 seats | 8 shows/week | includes amortization of pre-production Weekly Attendance GBO Total Cost Net 100 149,000 82,998 $66,002 90 134,100 80,647 $53,453 80 119,200 78,296 $40,904 70 104,300 75,944 $28,355 60 89,400 73,593 $15,807
  • 11. Step 5 – Meet The Artists Always Meet the Artist(s) in Person & Tell Them They Will Be Millionaires!
  • 12. Step 6 – Secure an Agreement Verbal or Written We paid $1.00
  • 13. Step 7 – Due Diligence Stage Strange Things Can Happen
  • 14. Step 8 – Acceptance Stage “ greed is good, greed purifies...” Gordon Gekko
  • 15. Pre-Production & Publicity
  • 16. Step 9 – Production Stage Negotiate $75,000 USD down to $15,000 USD
  • 17. HOW? <ul><li>Costs of Production & Marketing </li></ul><ul><li>Use as Deal Leverage </li></ul>
  • 18. Negotiate Stage Payments <ul><li>Sign a letter of understanding for $1.00 </li></ul>
  • 19. Produce Show! <ul><li>NO MONEY DOWN! </li></ul>
  • 20. 2001 POP Opening Toronto
  • 21. Time’s Up! <ul><li>About your speaker: </li></ul><ul><ul><li>Name: William Greenbaum </li></ul></ul><ul><ul><li>President, Brilliant Health International Distributors Inc </li></ul></ul><ul><ul><li>Previously </li></ul></ul><ul><ul><ul><li>7 yrs marketing & promotions </li></ul></ul></ul><ul><ul><ul><li>7 yrs producing corporate events, parties & entertainment mega shows </li></ul></ul></ul><ul><ul><ul><li>5 yrs theatre & attractions producer Bodyworlds – The Anatomical Exhibition </li></ul></ul></ul>
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