Raphael Barki Technology Transfer

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1. Technology Transfer Leading Intellectual Property to Tangible Results Day of the Entrepreneur June 3rd, 2008 - Tel Aviv University MIT Enterprise Forum, Israeli…
  • 1. Technology Transfer Leading Intellectual Property to Tangible Results Day of the Entrepreneur June 3rd, 2008 - Tel Aviv University MIT Enterprise Forum, Israeli Chapter Raphael Barki VP Marketing, Elandel Services raphaelb@elandel-services.com Tel. +972-73-2262614 Turning Technology Mob. +972-52-3000519 into Business
  • 2. Outline • Intellectual property - protecting your innovative ideas • Technology transfer - from theoretic ideas to practical products and services • Monetization - when intangible assets generate tangible results
  • 3. The Differentiating Value of IP • Anyone can buy real estate • Anyone can build manufacturing capacity • Anyone can borrow money • Anyone can hire an ad agency • Anyone can hire skilled labor but only IP provides a unique advantage
  • 4. Why IP Protection? • IP is unique • Inventions can lead to better products or processes (R&D) • IP protection safeguards your competitive advantage (marketing) • Investors love protected IP
  • 5. When Is IP More Valuable? • Broad scope – Trial & error in product development – Multiple applications – Wider IP protection • Pioneering nature – First mover and learning curve advantage – Less prior art means better IP protection • Exclusivity • Age
  • 6. Definition of Technology Transfer the process of transformation of the results of R&D into marketable products or services
  • 7. Technology Transfer Critical Link between a Bright Invention and a Business Proof-of- Licensing R&D / patent Concept / Spin-off Growth Prototype Start-up company • Tech. Transfer • Tech. Transfer • Venture Capital • IPO office office • Trade sale • Incubator • Business Angels • Founders • Friends / family / fools Se Se Se rie rie rie Seed capital s s s A B C
  • 8. From Ideas to Business • Technology is a driver of success • Sometimes unavailable inside the organization • Buyers don’t care about technology, they care about what’s in it for them and why they should care • How much units can it sell and with what profit • How strong is IP protection? • Is it ready for manufacturing?
  • 9. Darwinism Applies to IP • At least 70% of university patents never find a commercial home (Technology Transfer Tactics) • 80% of inventions licensed by MIT never ship (Academy of Mgt. Journal) • Only 1% of University technology disclosures ever ship (AUTM & independent data) • Independent inventors face even more challenging odds
  • 10. Suitable for the Israeli Market? personal rain saver solar powered lighter cockroach swatting slippers
  • 11. How to Transfer Your Technology • Understand the position of your IP within the technology marketplace • Have clear in mind all technology, legal and business aspects • Define a compelling business value proposition • Target large, growing markets with licensable applications
  • 12. Technology Transfer Deliverables • Technology assessment • Market analysis and target applications • Create and manage the marketing process • Identify prospective buyers and licensees • Deal negotiation • Patent sale, licensing agreement, investment, acquisition
  • 13. Technology Transfer KSF* • Access to technical decision makers and IP executives • Keep it confidential • Marketing and communication skills • Negotiation and deal closure capability * KSF = Key Success Factors
  • 14. IP Sellers and Buyers - Drivers sellers buyers willing to monetize now gain competitive advantage immature technology shorten the R&D cycle not core business strengthen IP portfolio just research buying simpler than filing build relation market control sell rather than litigate need claims for litigations bankrupt patent trolls (a.k.a. NPE) NPE = non-practicing entity
  • 15. Israel #1 in Patent Filings
  • 16. Israel's Competitive Edge Source: World Economic Forum Global Competitiveness Yearbook 2006-2007
  • 17. Israeli Universities Tech Transfer Income (2007) • Yeda (WIS): $100M • Yissum (HUJ): $40M (400 licenses in 40 years) • Ramot (TAU): $6.7M, 26 deals (11 in Israel) • BGN: 15 licenses in 3 years TT market value ~US$105B (Forrester Research) Sources: Globes, universities’ web sites
  • 18. Conclusions • By protecting your IP you protect your competitive advantage • Technology transfer is not a trivial process (Darwinism) • Intangible assets can generate tangible revenue Raphael Barki +972-52-3000519 raphaelb@elandel-services.com
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