Social Network Advertising - Making it work for you!

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Lists the various advertising options for running ad campaigns on the top social networks including: - Facebook - Twitter - Linkedin - Youtube - Instagram - Pinterest If you are looking for the best ways to advertise on the biggest social networks for business or consumer traffic and followers, this presentation is for you!
  • 1. Social Advertising Making it Work for YOU! Evan Weber, CEO, Experience Advertising
  • 2. So many ways to target your audience! Facebook Advertising ▪ Advertise for Company Page Likes ▪ Drive Targeted Traffic to Your Website ▪ Advertise to Your Website Visitors ▪ Advertise Your Videos ▪ Advertise Your Events ▪ Advertise Your Apps ▪ Advertise to Your Customer List ▪ Advertise to Your List of Prospects ▪ Track Results and ROI, i.e. Leads/Sales ▪ Advertise Locally or Nationally ▪ Target People’s Interests in Anything
  • 3. A little birdie told me so! Twitter Advertising ▪ Promote Your Tweets to a Targeted Audience ▪ Advertise for Targeted Followers ▪ Advertise to Your Customer Database ▪ Generate Leads for Your Service ▪ Advertise for Opt-ins Emails ▪ Advertise for Direct to Site Traffic ▪ Advertise for App Installs ▪ Advertise for Video Views ▪ Track ROI with Conversion Pixels ▪ Split Test Ad Copy and Images ▪ Target Industries, locations, and Interests
  • 4. The Ultimate in Business to Business Targeting LinkedIn Advertising ▪ The Best Way to Reach People at Companies and Businesses. ▪ Target Your Ads to: Location, Industry, Company Size, Company Name, Title, Language, Job Seniority, Age, Gender, Groups, and Skill Set. ▪ Advertise in the News Feed ▪ Advertise all over LinkedIn with Ads. ▪ Advertise with Sponsored inMails ▪ Advertise to Your Profile ▪ Lead Accelerator ▪ Cost Per Click or CPM
  • 5. YouTube, Instagram, and Pinterest Poised for Huge Growth in 2016! - $100 in Free Advertising What are YouTube Video Ads? Any video uploaded to YouTube can be an ad. Video ads appear before other videos on YouTube, beside playing videos, and in search results. Instagram Ads are Launching September 30th! Instagram is now an end-to-end advertising solution that drives real business results. Increase awareness and message association, or get visits to your website or downloads of your mobile app. Run campaigns through Facebook. Promoted Pins are Rolling out to Advertisers and Merchants Promote your best Pins so they appear in the most relevant places. Set up targeting so the right people see your Promoted Pin. Choose to pay for engagement or visits to your site. Once your campaign starts, see how it's doing and make changes with Conversion Tracking.
  • 6. Thank You for Attending! Evan Weber, CEO, Experience Advertising, Inc. @experienceads
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