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1. Performance Real-time, performance-based optimization Volume 500 million ad opportunities per dayGlobal Reach customers around the worldExpertise Expert account…
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  • 1. Performance Real-time, performance-based optimization Volume 500 million ad opportunities per dayGlobal Reach customers around the worldExpertise Expert account management and transparent reporting<br />
  • 2. Presents: <br />Next Generation of<br />Content Monetization<br />
  • 3. Our Managed Advertisers work directly with our experienced account management team to maximize their Return on Ad Spend<br />Geo-Targeting<br />Traffic Source Optimization<br />Keyword and Search Term Optimization<br />Real-Time Reporting<br />Ad Copy Optimization<br />
  • 4. ADVERTISER DEMAND<br />adMarketplace has over<br />100,000advertisers competing <br />for Content Traffic.<br />
  • 5. PRICING PPC PROPERLY<br />Performance Pricer<br />TM<br />300,000 properties.<br /><ul><li>adMarketplace prices Content Ad Opportunities individually.
  • 6. PerformancePricer™ maximizes yield by increasing bids based on real-time performance data.</li></li></ul><li>For 10 years…<br />Content Publishers have subjected users to the boring Text Box<br />Not New<br />Not Exciting<br />Not Engaging<br />Not Clever<br />
  • 7. The Problem<br />Text Ad Box =<br />Declining Publisher Yields<br />Publisher Yield = Price Per Click (PPC) x Click Through Rate (CTR)<br />Text Ad Boxes have low CTR’s<br />High PPC ads are often embarrassing… or worse<br />
  • 8. THE BIG CHANGE <br />What if Content advertising was more like…<br />SEARCH<br />INTRODUCING…. MOUSE OVER SEARCH <br />
  • 9. THE BIG CHANGE <br /><ul><li>What if…
  • 10. Content Advertising let users choose from a variety of offers?
  • 11. What if…
  • 12. Content Advertising was so engaging and compelling that CTRs increased, and publisher sites were enhanced instead of devalued
  • 13. What if…
  • 14. Content Advertising delivered high CPCs because it was actually relevant to users</li></li></ul><li>THE BIG CHANGE <br />INTRODUCING <br />our Award-Winning <br />AD TAG CLOUD<br />
  • 15. Behavioral Analytics and Optimization <br />Ad Tag Cloud<br /><ul><li>Proven to Increase Yield
  • 16. Behaviorally Targeted – not Contextual
  • 17. Excellent User Experience </li></li></ul><li>TRANSPARENT REPORTING<br />Real-time reports help you <br />manage your traffic sources.<br />WHAT<br />WHEN<br />HOW MUCH<br />
  • 18. “We have seen tremendous success running the Ad Tag Cloud on the Fox Audience Network. <br />Users are engaging and interacting with the new unit and we are increasing our yield with adMarketplace.” <br /><ul><li>Warren Kay, Vice President at Fox Audience Network / MySpace.</li></ul>2010 Innovation Award - DomainFEST<br />Adam J. Epstein * President<br />212.925.3205 * adam@admarketplace.com<br />
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