Trm 492.02 TOURISM RESEARCH TOPICS

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BOGAZICI UNIVERSITY School of Applied Disciplines Department of Tourism Administration TRM 492.01 Tourism Research Topics “The Importance of Intangible and Tangible Resources in Choosing a Tourism Destination: Case of İstanbul” Yasemin Aksoy Günce Malan Neşe Roman Moderator: Maria Dolores Alvarez Submission date: 02.06.200 ABSTRACT The purpose of the study is to investigate the importance of intangible and tangible resources in choosing Istanbul as a tourism destination. Whether we could
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  BOGAZICI UNIVERSITYSchool of Applied DisciplinesDepartment of Tourism Administration TRM 492.01Tourism Research Topics “The Importance of Intangible and Tangible Resources in Choosing aTourism Destination: Case of İstanbul”  Yasemin AksoyGünce MalanNeşe Roman Moderator: Maria Dolores Alvarez      5 Submission date: 02.06.200 ABSTRACT The purpose of the study is to investigate the importance of intangible and tangibleresources in choosing Istanbul as a tourism destination. Whether we could distinguish tangibleand intangible resources and also to investigate the most important determinant factors inchoosing Istanbul as a tourism destination.In the highly competitive tourism industry, the importance of tangible and intangibleresources important to determine the marketing strategies of the destination. İstanbul is theleading city of Turkey and in this study the importance of tangible and intangible resourcesare analyzed in the case of İstanbul.The combination of historical and cultural heritage as well as art life is attracting theattention of the World. There is a movement from mass tourism to cultural tourism in recentyears and Istanbul's historical background and its geographical position in terms of intangibleand tangible resources carry meaning. According to grouping of the variables from theanalysis, it is not possible to distinguish between tangible and intangible resources. Thetangible can only be understood and interpreted through the intangible.Tangible and intangible resources are complementary resources and considered astwo sides of a coin (ICOMOS, 2008). While considering the importance of tangible resources,the intangible ones support cultural identity and desirability of its preservation to recognize      5 cultural diversity from the perception of tourists (Smith, 2006). Time period, only targetingfour European leisure tourists and using nonprobability sampling are the limitations of theresearch.The implications that give us clue on how to promote Istanbul. First five importantfactors according to the respondents are Bosporus scene, cuisine, old palaces and fortresses,historical buildings and architecture in terms of choosing Istanbul as a tourism destination.From the findings about demographic factors, except the marital status and income level,there is a significant difference among age groups, nationality, gender, first visit andeducational levels. Lastly, according to the visiting times, there is a tendency to the resourcesfrom the historical buildings and old palaces and fortresses to art. Keywords: Destination image, European tourists’ choice, Tangible and Intangible resources,Istanbul.      5 Table of ContentsIntroduction……………………………………………………………………….. 5Literature Review………………………………………………………………….. 6Research Question………………………………………………………………… 19Conceptual Model and Operationalization………………………………………... 20Research Design and Methodology……………………………………………….. 21Findings……………………………………………………………………………. 22Limitation………………………………………………………………………….. 32Implications, Further Research and Conclusion…………………………………… 33References…………………………………………………………………………. 35
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