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1. Distribution of Video In Africa Roger Gichuhi Chief Operating Officer, Buni.tv @rogerinc @bunitv 2. 10 seasons / 100+ episodes / 10 million viewers 3. A multimedia…
  • 1. Distribution of Video In Africa Roger Gichuhi Chief Operating Officer, Buni.tv @rogerinc @bunitv
  • 2. 10 seasons / 100+ episodes / 10 million viewers
  • 3. A multimedia production company established in 2009 with offices in Nairobi and Los Angeles, full production and post-production studios, and 88 employees.
  • 4. United-States: 6,000 theatres, 40,000 screens. Africa: Only have 1,500 and 800 of these are in South Africa. Number of cinema screens
  • 5. Broadcasters asking for Airtime fee E.g. Nigeria TV in Africa Broadcasters not fairly sharing revenue with producers E.g. Kenya Only reality TV with cooperate sponsorship stand a chance
  • 6. Is there a solution to Africa’s Distribution and Monetization challenges?
  • 7. Mobile subscribers in Africa 750,000,000 In urban centers: 60% smartphones or internet-enabled* *McKinsey
  • 8. Africans spend on mobile Youths spend more on airtime than on anything else Variety of payment methods Watching video/listening to music is the 3rd most frequent activity after social media and emails *Source: McKinsey - Rise of the African Consumer Report (2012)
  • 9. The XYZ Show’s call-back ringtone service (audio clips) available on mobile on the Safaricom network has… 350,000 paying subscribers We knew that Africans were already paying for mobile content
  • 10. Digitize TV and film content Increase availability of local content Make media more affordable to access And make it accessible through mobile phones ‘s value proposition … this happens to be McKinsey’s exact recommendation to media companies in Africa* *Source: McKinsey - Rise of the African Consumer Report (2012)
  • 11. will change media consumption patterns TV Cinemas Pirated DVDs TV Cinemas Pirated DVDs Buni TV …and disincentivize pirates.
  • 12. 1,000,000 uniques 55% from Africa 60% from mobile is leveraging the mobile revolution
  • 13. What does the Future hold?
  • 14. Companies are solving the issues of speed and accessibility in Africa
  • 15. In Nairobi: Wifi in matatus WiFi could be a game changer Cities like Kigali, Nakuru offering Free WiFi
  • 16. Could the internet fully replace television?
  • 17. “We’re losing a whole generation of individuals who aren’t going to buy into (the pay-tv) model because they only want one particular show or they want to watch the show wherever they can or they want to watch it on their schedule, and so that generation is not signing up to satellite or cable today,” Chairman Dish Network In the US: the cord-cutting phenomenon 92% of 18-34 year olds want VOD streamed everywhere and anywhere
  • 18. The future is in data-driven, customized content BBC miniseries remake + Kevin Spacey + David Fincher = huge success for Netflix Jonathan Friedland, Chief Communications Officer, says “Because we have a direct relationship with consumers, we know what people like to watch and that helps us understand how big the interest is going to be for a given show. It gave us some confidence that we could find an audience for a show like House of Cards.”
  • 19. A new, viral show for Nigeria 100,000+ views in 2 weeks
  • 20. More coming down the pipe… Once Upon A Time in Africa – Winner of the 2013 DISCOP Series Pitch Competition
  • 21. Quality content drives internet adoption IF: Technical requirements are met Content is tailored Players do not passively distribute but foster discovery and actively market the content
  • 22. www.buni.tv To submit content email content@buni.tv Contact me roger@buni.tv
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