Engaging Property Managers: The Case for TDM at Multi-tenant Office Buildings

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1. Engaging Property Managers: The Case for TDM at Multi-tenant Office Buildings TDM Summit, Calgary, November 27, 2007 2. Outline <ul><li>Background…
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  • 1. Engaging Property Managers: The Case for TDM at Multi-tenant Office Buildings TDM Summit, Calgary, November 27, 2007
  • 2. Outline <ul><li>Background </li></ul><ul><li>The case for TDM at multi-tenant buildings </li></ul><ul><li>Property manager involvement </li></ul><ul><li>Lessons learned </li></ul>Glenn Gumulka Executive Director Smart Commute Mississauga Catherine Habel Program and Services Coordinator Smart Commute Association
  • 3. Background <ul><li>Smart Commute Initiative </li></ul><ul><ul><li>Greater Toronto Area and Hamilton </li></ul></ul><ul><ul><li>Established May 2004 </li></ul></ul><ul><ul><li>Smart Commute Association and nine active TMAs </li></ul></ul><ul><ul><li>Workplace-based TDM programs (50 employers) </li></ul></ul><ul><ul><li>Carpool Zone program launched in November 2005 </li></ul></ul>
  • 4. Background <ul><li>Partners and Funding </li></ul><ul><ul><li>Region of York (lead municipality, employer) </li></ul></ul><ul><ul><li>City of Toronto (host municipality) </li></ul></ul><ul><ul><li>Region of Peel </li></ul></ul><ul><ul><li>City of Mississauga </li></ul></ul><ul><ul><li>Region of Durham </li></ul></ul><ul><ul><li>Region of Halton </li></ul></ul><ul><ul><li>City of Hamilton </li></ul></ul><ul><ul><li>Local governments </li></ul></ul><ul><ul><li>Provincial government </li></ul></ul><ul><ul><li>Chambers of Commerce and Boards of Trade </li></ul></ul><ul><ul><li>Corporations </li></ul></ul><ul><ul><li>Employers </li></ul></ul>
  • 5. Background <ul><li>Smart Commute TMAs </li></ul>
  • 6. Background <ul><li>TMA Services </li></ul><ul><ul><li>Employee Surveys </li></ul></ul><ul><ul><li>Site Assessments </li></ul></ul><ul><ul><li>Carpool Zone and supporting programs </li></ul></ul><ul><ul><li>Emergency Ride Home </li></ul></ul><ul><ul><li>Transit </li></ul></ul><ul><ul><li>Walking and cycling </li></ul></ul><ul><ul><li>Telework and alternative work arrangements </li></ul></ul><ul><ul><li>Promotion and Marketing </li></ul></ul><ul><ul><li>Special events (e.g. Commuter Challenge, Carpool Week) </li></ul></ul>
  • 7. Background <ul><li>Greater Toronto Area and Hamilton </li></ul>
  • 8. Background <ul><li>Smart Commute Member Property Managers </li></ul><ul><ul><li>Oxford Properties, Mississauga </li></ul></ul><ul><ul><li>E.I. DuPont Canada, Mississauga </li></ul></ul><ul><ul><li>Bentall Real Estate, Mississauga </li></ul></ul><ul><ul><li>GWL Realty Advisors, Markham </li></ul></ul><ul><ul><li>Parc Downsview Park, Toronto </li></ul></ul>
  • 9. The Case for TDM at Multi-tenant Office Buildings <ul><li>Property Manager-TMA partnerships allow for: </li></ul><ul><ul><li>effective TDM planning and implementation </li></ul></ul><ul><ul><li>ability to reach smaller employers </li></ul></ul><ul><ul><li>monitoring and evaluation </li></ul></ul><ul><ul><li>potential for a larger resource base </li></ul></ul><ul><ul><li>efficient communications </li></ul></ul><ul><ul><ul><li>one point of contact </li></ul></ul></ul><ul><ul><ul><li>existing channels of communication </li></ul></ul></ul>
  • 10. The Case for TDM at Multi-tenant Office Buildings <ul><li>Example: Carpool Zone matching </li></ul><ul><ul><li>Delivery of one Carpool Zone group for multiple employers </li></ul></ul>
  • 11. The Case for TDM at Multi-tenant Office Buildings <ul><li>Trip-end facility improvements in common areas* </li></ul><ul><ul><li>site organization and layout </li></ul></ul><ul><ul><li>infrastructure </li></ul></ul><ul><ul><li>amenities </li></ul></ul><ul><ul><li>cycling </li></ul></ul><ul><ul><li>walking </li></ul></ul><ul><ul><li>public transit </li></ul></ul><ul><ul><li>vehicle parking </li></ul></ul><ul><ul><li>*(CITE - Promoting Sustainable Transportation Through Site Design ) </li></ul></ul>
  • 12. The Case for TDM at Multi-tenant Office Buildings <ul><li>Selling points for property managers </li></ul><ul><ul><li>parking management </li></ul></ul><ul><ul><li>improving accessibility and reducing congestion </li></ul></ul><ul><ul><li>value-added service provided to tenants </li></ul></ul><ul><ul><li>freeing up land base for development and rental income </li></ul></ul>
  • 13. The Case for TDM at Multi-tenant Office Buildings <ul><li>Selling points for property managers (cont.): </li></ul><ul><ul><li>LEED </li></ul></ul><ul><ul><ul><li>New construction and major renovations </li></ul></ul></ul><ul><ul><ul><li>Credit 4: Alternative Transportation (up to four points) </li></ul></ul></ul><ul><ul><li>BOMA “GO Green” </li></ul></ul><ul><ul><ul><li>Existing buildings </li></ul></ul></ul>
  • 14. The Case for TDM at Multi-tenant Office Buildings <ul><li>Planning policies </li></ul><ul><li>TDM in development review </li></ul><ul><li>Residential TDM </li></ul><ul><li>TMA funding through development charges </li></ul><ul><li>Incentives </li></ul>
  • 15. Property Manager Involvement <ul><li>Models for Participation </li></ul><ul><ul><ul><li>Property manager pays one membership fee that covers all tenant memberships </li></ul></ul></ul><ul><ul><ul><li>Property manager pays a portion (e.g. 50%) of every tenant’s membership fee and members join individually </li></ul></ul></ul><ul><ul><ul><li>Property manager is a member through a board of trade or chamber of commerce and does not pay fee </li></ul></ul></ul>
  • 16. Property Manager Involvement <ul><li>Background: Smart Commute Mississauga </li></ul><ul><ul><li>incorporated non-profit TMA </li></ul></ul><ul><ul><li>launched in April 2005 </li></ul></ul><ul><ul><li>member-based </li></ul></ul><ul><ul><li>13 members </li></ul></ul><ul><ul><li>10 Carpool Zone groups </li></ul></ul>
  • 17. Property Manager Involvement <ul><li>Member Property Managers </li></ul><ul><ul><li>Oxford Properties </li></ul></ul><ul><ul><ul><li>Mississauga Executive Centre </li></ul></ul></ul><ul><ul><ul><li>Four-building complex (4,000 employees) </li></ul></ul></ul><ul><ul><ul><li>three main tenants (2,500 employees) </li></ul></ul></ul><ul><ul><li>E.I. DuPont Canada </li></ul></ul><ul><ul><ul><li>DuPont Corporate Centre </li></ul></ul></ul><ul><ul><ul><li>DuPont is main tenant </li></ul></ul></ul><ul><ul><li>Bentall Real Estate </li></ul></ul><ul><ul><ul><li>Meadowvale North Business Park </li></ul></ul></ul><ul><ul><ul><li>19 tenants, 8,400 employees </li></ul></ul></ul>
  • 18. Property Manager Involvement <ul><li>Process for property manager engagement </li></ul><ul><ul><li>Invited to workshops two years before the TMA launched </li></ul></ul><ul><ul><li>Participated in stakeholder meetings </li></ul></ul><ul><ul><li>Invited tenants to participate in formation meetings </li></ul></ul><ul><ul><li>Recruited as board members </li></ul></ul>
  • 19. Property Manager Involvement <ul><li>Property manager participation </li></ul><ul><ul><li>Members of the board </li></ul></ul><ul><ul><li>Facilitate meetings with tenants </li></ul></ul><ul><ul><li>Implement infrastructure and amenity improvements </li></ul></ul><ul><ul><li>Open communication channels with tenants </li></ul></ul>
  • 20. Property Manager Involvement <ul><li>Tenant engagement </li></ul><ul><ul><li>Tenant meetings / committees </li></ul></ul><ul><ul><li>Through existing communication channels (newsletters) </li></ul></ul><ul><ul><li>Via common areas (posters) </li></ul></ul><ul><ul><li>Through tenant contacts </li></ul></ul>
  • 21. Lessons Learned <ul><li>Communication </li></ul><ul><ul><li>Property managers open communication channels </li></ul></ul><ul><ul><li>May limit direct contact with tenants </li></ul></ul><ul><li>Implementation </li></ul><ul><ul><li>Three partners can slow down implementation </li></ul></ul><ul><ul><li>Need a champion </li></ul></ul><ul><li>Resources </li></ul><ul><ul><li>Need to identify both a decision maker and an implementor at the property developer and tenant. </li></ul></ul><ul><li>Looking ahead </li></ul><ul><ul><li>Huge opportunities for Smart Commute to work with developers </li></ul></ul><ul><ul><li>Ability to create Smart Commute ‘Hubs’ at large development parks </li></ul></ul>
  • 22. Questions? Catherine Habel Program and Services Coordinator, Smart Commute Association catherine@smartcommute.ca, (416) 338-5083 Glenn Gumulka Executive Director, Smart Commute Mississauga glenn@smartcommute.ca, (905) 896-5941
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