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1. Chapter 2 - Product Life Cycles 2. Product Life Cycle 3. INTRODUCTION <ul><li>An example of a product in its introduction stage is the Rogers rocket stick.…
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  • 1. Chapter 2 - Product Life Cycles
  • 2. Product Life Cycle
  • 3. INTRODUCTION <ul><li>An example of a product in its introduction stage is the Rogers rocket stick. It allows you to have access to mobile internet on the go! </li></ul><ul><li>A product in the introduction stage is just introduced and people have only started to hear about it. </li></ul>
  • 4. GROWTH <ul><li>A product in the growth stage has already started to have sales and customers know about the product </li></ul><ul><li>An example of a product in the growth stage is the Blu-Ray player. </li></ul>
  • 5. MATURITY <ul><li>The maturity stage is when a product is well known and sales are very consistent. </li></ul><ul><li>An example of a product in this stage is Coca-Cola </li></ul>
  • 6. Decline <ul><li>The decline stage is when a product has lost popularity and sales start to decrease. </li></ul><ul><li>An example of a product in its decline stage are scooters, sales have decreased and the buzz around scooters has fallen </li></ul>
  • 7. DECISION POINT <ul><li>The decision point of the product life cycle is when a product has no sales and the company is deciding to continue production. </li></ul><ul><li>An example of a product that's in its decision point stage is a Yo-Stick. </li></ul>
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