Gain More Customers with Mobile Marketing & Google Places

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roundhere local is a new service for small businesses from Panovista Marketing. It's Local and Mobile Search Combined...How to take advantage of search engines for your local business...
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  • 1. roundhere local LOCAL and MOBILE SEARCH MARKETING COMBINED How to take advantage of search engines for your local business... What is Local Search? Why should I care? Who is it for? Who is it not for? Your Competition What is Local Search Must Contain Importance How is this done? The Problem Mobile Connection What it does? How it works? What are the benefits Your Company Info
  • 2. Today’s Business Owners Are Faced With an Enormous Problem: Why? 1. Search results are dominated by large corporations and major chains 2. Lack of knowledge to develop a web campaign 3. Belief they can’t compete on an economical basis 4. Inability to make transition from traditional advertising medium 5. How do I manage all this and my business?
  • 3. Advertising Mediums are Losing their Traditional Effectiveness Staying connected meant advertising with: Phone Directory Where is yours? Newspapers Declining Rapidly TV Catch–up TV has less ads Telemarketing No call lists Direct Mail Low Return-on-Investment Print Ads Rising Costs E-mail Spam Blocking Software
  • 4. Traditional Advertising is Losing its Effectiveness: The statistics are astonishing 1 Trillion – Number of web pages in the world 50 % of small businesses without a website 78 % of households with 2 or more computers 82% of local searches that result in offline action - this is someone walking through your door 0% – without a web presence, you have no chance in connecting with local consumers producing online searches
  • 5. <ul><li>How do people find it? </li></ul><ul><li>How do you drive traffic to a website? </li></ul><ul><li>Are you satisfied with your web presence? </li></ul>Having a Website is not Enough
  • 6. YOUR Customers are Talking About YOU and Reviewing YOU
  • 7. Local Search – a New Opportunity 91% of all internet users use a search engine to find information Over 50% of all purchases are preceded by an Internet search 30% of all search queries contain a city, county or postcode. There are 2.6 billion local searches a month What does this have to do with you? You don’t need a website (although having one helps) You must get your business set up to rank in local search engines... Google has a free “Places” Page for you, but you must claim it Absorb these statistics!
  • 8. Why Mobile? Mobile- an emerging trend There are 5 billion plus mobile phone users vs. only 1.8 billion Internet users (almost 3x in market size) Of these users, 51 million use smart phones There is a fundamental shift in how people are communicating Text open rates are 95% -open rates for email are falling 73% of new mobile phone buyers report that messaging is the most important feature on their phone The way your prospective customers are communicating is changing rapidly - Are you prepared to change with them? You will have new leads and sales if your business can be found on smart phones
  • 9. Not to Mention <ul><li>The typical mobile phone user now sends more text messages than mobile phone calls </li></ul><ul><li>Generation Y and Z consider email passé </li></ul><ul><li>In fact, some universities have stopped distributing email accounts. </li></ul><ul><li>Your mobile phone is more than just a phone </li></ul>
  • 10. What Consumers take with them?
  • 11. Your phone will be your next wallet
  • 12. Standing Out is What it is all About for Mobile Marketing
  • 13. Geo- Targeted Campaign Placement on Major Search Engines Geo-targeted search engines Organic Results Sponsored Results
  • 14. SO WHAT DOES THIS MEAN FOR ME?
  • 15. You Can Reach Potential Customers through Google, Yahoo & Bing
  • 16. You Can Reach Potential Customers Through Google and Yahoo Maps YOUR BUSINESS GPS Accessible Smart Phone Accessible
  • 17. Provide Potential Customers Direct From Review Sites
  • 18. It’s Simple –We do it for you! Handle all the time consuming technical stuff to maximise your Listing For Local We help you with : Customer reviews Getting you on local listings on Google, Yahoo and Bing Making sure all elements are there to get top placement Setting up Coupons We build your social proof and web visibility For Mobile Create your Mobile Landing Page Set up Text Messaging Campaign Text Messaging List Building
  • 19. A Comment on the Economy When times are bad for the economy, it can be a great time to have a business to promote. These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.   How does one take advantage of the opportunity? By being known – how does one get know? - Marketing and promotion Without promotion something terrible happens...nothing PT Barnum
  • 20. Mistakes Made by Business Owners Just because THEY are not using Smartphone (YET), that their business doesn’t need to be set up for Smart Phones. They think because THEY don’t post reviews , that their customers don’t either They are so busy running their business , they don’t notice the trends going on around them
  • 21. It’s up to you! The time is right to get into Local and Mobile Marketing. Remember Google has a free “Places” Page for you, but you must claim it.
  • 22. What to do next Contact me with any questions Contact me if you want to get started to leverage Local and mobile for your business [email_address] Phone: +44 208 123 3046 Mobile: +44 75 90 51 22 15 Local Search + Mobile Search = Local Market Exposure www.panovistamarketing.com
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