Internet Based Research

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1. Internet-Based Research The Kipp Group 1 2. Use of the Internet  Using the Internet as a research method is growing because of ―the speed, ease, and cost of…
  • 1. Internet-Based Research The Kipp Group 1
  • 2. Use of the Internet  Using the Internet as a research method is growing because of ―the speed, ease, and cost of conducting an internet-based study‖ (Siah, 2005, p. 115).  Internet surveys are more accurate than paper and pencil surveys, and data collection and processing is automatic and faster (Schaefer & Dillman, 1998; Wright, Aquilino, & Supple, 1998). The Kipp Group 2
  • 3.  Data collection is easier and more flexible to control.  Internet surveys mitigate ―non-response, unpredictable uniformity on response, slow replies, possible misinterpretation of questions, and costly follow-up‖ (Hagen, 2003, p. 169). The Kipp Group 3
  • 4. Major Issues  The major issues surrounding Internet research are:  Confidentiality  security issues  response and dropout rates  restricted access  web survey design (Andrews, Nonnecke, & Preece, 2003; Birnbaum, 2004; Oppermann, 1995; Siah, 2005; Truell, 2003) The Kipp Group 4
  • 5. In response to these concerns:  Links for the instrument uses automatic Secure Socket Layer (SSL) encoding  An industry standard encryption technology  Ensures that no one else has access to the data and provides another added layer of security  SSL technology encrypts data that passes between servers, the end-user (researcher) and survey respondents The Kipp Group 5
  • 6. The survey, by design:  Is ―in a logical sequence that is readable, interesting, and easy to response to‖ (Hagan, 2003, p. 152).  Assessment reliability can be reduced when questions on instruments are confusing, unclear, ambiguous, and procedures of assessment are not standardized (Rudner, 1993). The Kipp Group 6
  • 7. References Andrews, D., Nonnecke, B., & Preece, J. (2003). Electronic survey methodology: A case study in reaching hard-to-involve internet users. International Journal of Human–Computer Interaction, 16(2), 185–210. Birnbaum, M. H. (2004). Human research and data collection via the Internet. Annual Review of Psychology, 55(1), 803-832. Hagan, F. E. (2003). Research methods in criminal justice and criminology (6th ed.). New York: Allyn and Bacon. Oppermann, M. (1995). E-mail surveys—Potential and pitfalls. Marketing Research, 7(3), 29-33. Sigh, C. Y. (2005). All that glitters is not gold: Examining the perils and obstacles in collecting data on the internet. International Negotiation, 10, 115-130. Schaeffer, D. R., & Dillman, D. A. (1998). Development of a standard e-mail methodology: Results of an experiment. Public Opinion Quarterly, 62(3), 378-397. Rudner, L. M. (1993). Test evaluation. Retrieved November 8, 2006, from Truell, A. D. (2003). Use of internet tools for survey research. Information Technology, Learning, and Performance Journal, 21(1), 31-37. Wright, D. L., Aquilino, W. S., & Supple, A. J. (1998). A comparison of computer-assisted and paper- and-pencil self-administered questionnaires in a survey on smoking, alcohol, and drug use. Public Opinion Quarterly, 62(3), 331-353. The Kipp Group 7
  • 8. For more information on Internet-based research, workload/time studies, and surveys, contact: The Kipp Group, LLC Consulting and Training 1246 Divot Drive Shepherd Hills Wescosville, Pennsylvania 18106-9620 Phone, Voice Mail & Fax: 610.398.9733 Web: Email:
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