Serve This, Not That (MPITEC2014)

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Meeting planners spend more than $54 billion a year on food & beverage at corporate meetings and events. Catering menus aren’t designed to help planners make healthy or safe choices for their participants. With the array of special meal requests rising daily, figuring out what to serve event participants can be a challenging task for any planner. This interactive session puts menu selection under the spotlight and arms meeting planners with savvy tricks and better knowledge on how to feed their participants healthy, safe and deliciously, no matter where they are.
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  • 1. Ser e This Not That! June 16, 2014 MPI TEC Tracy Stuckrath, CSEP, CMM, CHC, CFPM @tstuckrath
  • 2. @tstuckrathMPI TECJune 16, 2014 Tracy Stuckrath • Certified event professional, 
 strategic meetings manager & health coach • One of 15 million+ Americans
 with food allergies • Studied at Institute of 
 Integrative Nutrition • Founded Thrive! in 2010 • Not a doctor, nutritionist or lawyer CSEP, CMM, CHC, CFPM @tstuckrathAIBTIM 2014June 16, 2014
  • 3. @tstuckrathMPI TECJune 16, 2014 Understand the Different Dietary Needs Grasp Similarities & Differences in the Dietary Needs Learn how to navigate a catering Menu & what questions to ask of F&B partners Essential Learning Components u v w
  • 4. @tstuckrathMPI TECJune 16, 2014 our common ground, ~James Beard “Food is a universal experience.”
  • 5. “Foodis the only thing you're going to buy that becomes you.”Carlo Petrini
  • 6. @tstuckrathMPI TECJune 16, 2014 1.8 MillionMeetings
  • 7. @tstuckrathMPI TECJune 16, 2014 1.8 MillionMeetings 225 MillionPeople $54.5 BillionFood & Beverage
  • 8. @tstuckrathMPI TECJune 16, 2014 Gluten Free Food Allergies RAW Organic Local VEGAN Vegetarian Pescitarian Halal Kosher Tree Nuts Celiac Corn Clean Eating Macrobiotic Paleo Rave Buddhism Crohn’s Menu Labeling Food Safety ADA FALCPA
  • 9. @tstuckrathMPI TECJune 16, 2014 7:10Chronic Disease
  • 10. @tstuckrathMPI TECJune 16, 2014 25.8 millionDiabetes
  • 11. @tstuckrathMPI TECJune 16, 2014 35%/17%Obesity
  • 12. @tstuckrathMPI TECJune 16, 2014 15 millionFood Allergy
  • 13. @tstuckrathMPI TECJune 16, 2014 1:133Celiac Disease
  • 14. @tstuckrathMPI TECJune 16, 2014 27 millionVegetarian & Vegan
  • 15. @tstuckrathMPI TECJune 16, 2014 36%Religious
  • 16. @tstuckrathMPI TECJune 16, 2014 11.2 millionKosher
  • 17. @tstuckrathMPI TECJune 16, 2014 Milk Allergy | Gluten-free | Peanut Allergy Peanut Butter Milkshake Chocolate M&Ms TwizzlersFrench Macaroons @tstuckrathAIBTIM 2014June 16, 2014 Serve This, Not That
  • 18. @tstuckrathMPI TECJune 16, 2014 Milk Allergy | Gluten-free | Peanut Allergy Peanut Butter Milkshake Chocolate M&Ms TwizzlersFrench Macaroons @tstuckrathAIBTIM 2014June 16, 2014 Serve This, Not That Milk Allergy | Vegan | Peanut Allergy
  • 19. @tstuckrathMPI TECJune 16, 2014 < Pescetarian | Gluten-free | Lent Serve This, Not That Fish Fried Pig Fried ChickenMuffins @tstuckrathAIBTIM 2014June 16, 2014
  • 20. @tstuckrathMPI TECJune 16, 2014 Vegan | Gluten-Free | Dairy Allergy Kale Salad w/ Quinoa, Tangerines & Roasted Almonds Grilled Chicken Cheese, Nut & Fruit Tray Pasta Alfredo with Spinach @tstuckrathAIBTIM 2014June 16, 2014 Serve This, Not That
  • 21. @tstuckrathMPI TECJune 16, 2014 No Mammals | Lactose-free | Kosher BBQ Shrimp with Coleslaw Caramelized Onion, Spinach & Blue Marble Quiche MeatballsSalsa Baked Salmon @tstuckrathAIBTIM 2014June 16, 2014 Serve This, Not That
  • 22. @tstuckrathMPI TECJune 16, 2014 Tree Nut Allergy | Celiac Disease | Melon Allergy | No Seafood Roast Chicken with Pesto Pan-fried chicken, beets & Brussels sprouts Shaved Cantaloupe and Prosciutto Salad Walnut crusted Halibut @tstuckrathMPI TECJune 16, 2014 Serve This, Not That
  • 23. food decision “Every wemake sendsamessage toourbody. Dr. Berardi, Precision Nutrition
  • 24. opportunity Providesan todirect,shape, &remake Dr. Berardi, Precision Nutrition
  • 25. health. Our Dr. Berardi, Precision Nutrition
  • 26. Dr. Berardi, Precision Nutrition body composition. Our
  • 27. Dr. Berardi, Precision Nutrition performance. Our
  • 28. Dr. Berardi, Precision Nutrition well-being.” Our
  • 29. @tstuckrathMPI TECJune 16, 2014 Elc #1 Addressing Dietary Needs Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs
  • 30. 8 150+ 90 120
  • 31. @tstuckrathMPI TECJune 16, 2014 Celiac Disease Genetic autoimmune disease 1:133 Malabsorption Avoid Gluten No cure Oatmeal? Wheat | Rye | Barley
  • 32. @tstuckrathMPI TECJune 16, 2014 Sugar Addictive, destructive substance 142 pounds Inflammation “Diabesity” A little creates desire for more 57 different names for sugar
  • 33. @tstuckrath @thrivemeetingsMPI Northern California: Menu ImpossibleFebruary 19, 2014
  • 34. “We are at a time when it 
 is unprecedentedly to be a ! Adam Shprintzen, The Vegetarian Crusade living easy vegetarian.”
  • 35. @tstuckrathMPI TECJune 16, 2014 Vegetarian No Beef Pork Poultry Fish Shellfish
  • 36. @tstuckrathMPI TECJune 16, 2014 Vegan
  • 37. Paleo• Processed foods • Sugar,candy • Sweetfruit • Grains • Beans • Dairy • SeedOils No
  • 38. “Foodis an important part of my and the way I Arlene Mathes-Scharf, kashrut.com religion live my life.”
  • 39. @tstuckrathMPI TECJune 16, 2014 Judaism Kosher x Kosher finned fish only Kosher Not with meat Buddhism x x some P P Hinduism x x Restricted/ Avoided ? x Islam Halal x Halal x P P x Rastafarianism x x no fish 
 over 12” x Seventh Day Adventist x x x ? Sikh in some sects Halal or Kosher
 x
  • 40. @tstuckrathMPI TECJune 16, 2014 JANUARY Chinese New Year (Confucian/Taoist/Buddhist) ! ! FEBRUARY Ash Wednesday (Christian) Lent (Christian) ! ! APRIL Good Friday (Christian) Easter (Christian) Shavuot (Jewish) Passover (Jewish) ! ! JUNE/JULY Ramadan (Islamic) ! JULY/AUGUST Eid al-Fitr (Islamic) Krishna Janmashtami (Hindu) ! SEPTEMBER/ OCTOBER Sukkot (Jewish) Rosh Hashanah (Jewish) ! ! OCTOBER Navratri (Hindu) Shemini (Jewish) Yom Kippur (Jewish) Simchat Torah (Jewish) Eid al-Adha (Islamic) ! ! NOVEMBER Diwali (Hindu/Buddist/ Sikhism/Jainism) Thanksgiving ! ! DECEMBER Hanukkah (Jewish) Christmas (Christian)
  • 41. @tstuckrathMPI TECJune 16, 2014 Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal Eggs P O P P P P P Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk O AVOID milk products and meat at the same meal P ? Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ During Passover some Jews avoid all legumes P Good source of protein Wheat P P AVOID
 wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ During Passover only unleavened breads are allowed; grains P ? Shellfish ? O P Wild caught, grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Lamb O During Lent, this is only animal protein allowed on Friday P Fish ? O P Finned fish only P Tree Nuts Good source of protein Good source of protein P! Need to read packaging for flavorings & spices P P P Good source of protein Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews avoid all legumes P Good source of protein GV E Vg N Sf W M F S P P J C H
  • 42. @tstuckrathMPI TECJune 16, 2014 Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal Eggs P O P P P P P Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk O AVOID milk products and meat at the same meal P ? Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ During Passover some Jews avoid all legumes P Good source of protein Wheat P P AVOID
 wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ During Passover only unleavened breads are allowed; grains P ? Shellfish ? O P Wild caught, grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Lamb O During Lent, this is only animal protein allowed on Friday P Fish ? O P Finned fish only P Tree Nuts Good source of protein Good source of protein P! Need to read packaging for flavorings & spices P P P Good source of protein Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews avoid all legumes P Good source of protein GV E Vg N Sf W M F S P P J C H ALTERNATIVES Almond, Soy, Coconut, 
 Hemp, Rice, Tofu AVOID All animals and milk products NOT THAT danishes, muffins, waffles, pancakes, yogurt & granola, bagels, rolls, doughnuts, cookies, crackers, pretzels, pizza, spanakopita, pasta, sliders, burritos, pies, tarts, Asian marinades SERVE THIS Tofu, Coconut Yogurt, French Toast, Quinoa, Fresh Fruit, Lentils, Hummus Sandwich
  • 43. @tstuckrathMPI TECJune 16, 2014 Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal Eggs P O P P P P P Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk O AVOID milk products and meat at the same meal P ? Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ During Passover some Jews avoid all legumes P Good source of protein Wheat P P AVOID
 wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ During Passover only unleavened breads are allowed; grains P ? Shellfish ? O P Wild caught, grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Lamb O During Lent, this is only animal protein allowed on Friday P Fish ? O P Finned fish only P Tree Nuts Good source of protein Good source of protein P! Need to read packaging for flavorings & spices P P P Good source of protein Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews avoid all legumes P Good source of protein GV E Vg N Sf W M F S P P J C ALTERNATIVES Kosher-labeled products, fresh produce H NOT THAT grits, lasagna, steak w/ butter, cheese burger, pork tenderloin, hummus, lentils, non-certified kosher products SERVE THIS Vegetarian, Pareve (Cheese & Meat- free), Goat Cheese & Spinach Quinoa Cakes, Matzah pizza, date balls, chocolate agave shots AVOID milk products & meat at the same time; legumes at Passover
  • 44. @tstuckrathMPI TECJune 16, 2014 Vegetarian Vegan Gluten-Free Paleo Kosher Catholicism Halal Eggs P O P P P P P Milk P ALTERNATIVE Almond, Soy, Coconut, Hemp, Rice Milks AVOID Wheat, Rye, Barley, Couscous, Starches, Malt, Casein, Bread, Crackers, Cereal, Dairy, Cheese, Milk, Buttermilk O AVOID milk products and meat at the same meal P ? Soy Great source of protein Great source of protein P AVOID LEGUMES & BEANS: soy, lentils, black beans, pinto beans, red beans, peanuts, white beans, garbanzo beans++ During Passover some Jews avoid all legumes P Good source of protein Wheat P P AVOID
 wheat, rye & barley and anything that contains a form of them AVOID ALL GRAINS wheat, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth++ During Passover only unleavened breads are allowed; grains P ? Shellfish ? O P Wild caught, grass-fed, hormone & antibiotic free Meats, Fish, Pork, Poultry, Shellfish, Turkey, Goat, Lamb O During Lent, this is only animal protein allowed on Friday P Fish ? O P Finned fish only P Tree Nuts Good source of protein Good source of protein P! Need to read packaging for flavorings & spices P P P Good source of protein Peanuts Good source of protein Good source of protein See Note Soy Above During Passover some Jews avoid all legumes P Good source of protein GV E Vg N Sf W M F S P P J C HALTERNATIVES Coconut flour, almond flour, tapioca starch, arrowroot powder NOT THAT breads, danishes, muffins, waffles, pancakes, bagels, rolls, cookies, crackers, pretzels, pizza, spanakopita, pasta, sliders, burritos, pies, tarts, hummus, lentils SERVE THIS Eggs, frittata, coconut yogurt, apricot power bars, ceviche, lettuce wraps, salads, chicken, steak, seafood AVOID wheat, soy, rye, garbanzo, barley, rice, corn, quinoa, amaranth, buckwheat, wild rice, spelt, rye, sorghum, oats, teff, amaranth…all grains and beans
  • 45. @tstuckrathMPI TECJune 16, 2014 Discovery Experience Participate | Understand | Comprehend | Learn Top 8 Food Allergens • Egg • Wheat • Tree Nuts • Peanuts • Shellfish • Fish • Soy • Milk
 Gluten-Free • No Wheat • No Rye • No Barley • Oats? Paleo • No Grains • No Sugar • No Dairy • No Beans • Grass-fed meats Vegetarian • Eggs & Milk • No sea or land animals Vegan • No Eggs & Milk • No sea or land animals • No honey GF V E Vg N SF W M F S P P
  • 46. @tstuckrathMPI TECJune 16, 2014 Elc #1 minimum of 25 guests REVITALIZE Guests will be delighted to wake up to a table filled with fresh sliced seasonal fruit, steel cut Irish oats, farm fresh scrambled eggs, applewood smoked bacon, breakfast sausage and breakfast potatoes^ 24 REVIVE Start the day off right with an assortment of yogurts, seasonal inspired sliced fruits, and chewy New York style bagels with cream cheese 18 AWAKE From the Virginia countryside, a hearty start with chunky cinnamon spiced applesauce, fresh baked biscuits, peppered sausage gravy, country ham, fluffy scrambled eggs, hash brown potatoes, warm cinnamon rolls and honey pecan butter^ 26 INDULGE Impress your guests with fresh picked berries and proseco sabayon, assorted filled croissants, deviled eggs with asparagus and caviar, crabcake eggs benedict florentine, scrambled egg stuffed tenderloin pinwheels with spicy tomato marmalade, grilled herb chicken sausages, creamy potato and fennel soufflé^ 34 RISE Get an extra lift with fresh berry and soy milk smoothies, seasonal fruit skewers, mushroom and gruyere crestless quiche, smoked salmon boursin roulade on rye toasts^ 22 Waffle Iron Station* Made to order malted waffles with a variety of toppings, warm maple syrup, roasted pecan butter 7 Omelet Station* Farm fresh omelets made to order. Choose from a variety of toppings including Virginia ham, crisp bacon, peppers, Spanish onions, tomatoes, mushrooms, herbs, assorted cheeses^ 8 Berkshire bacon eggs Benedict^ 6 Chewy New York style bagels with cream cheese 3 Country sausage^ 2 Smoked applewood bacon^ 2 Aged sharp cheddar cheese grits 3 Pancetta and egg croissant sandwich^ 4 Smoked salmon platter, traditional accompaniments^ 7 Southern buttermilk biscuits with country sausage gravy^ 4 Buttermilk or blueberry pancakes with warm maple syrup 3 Grapefruit juice 3 Cranberry juice 3 Aquahealth bottomless bottled water 2 Cranberry, Orange and Grapefruit juices 3 Red Bull® 4 Champagne or Mimosa 4 G Vg ? ? G Vg ? ? G Vg ? ? V S W M N E V W M E V ? G Vg ? ? N W M E V ? F Sf S Vg V ? P WME E V? V ME V M W Vg ? E M W V WE F ME W S S S S ME W
  • 47. @tstuckrathMPI TECJune 16, 2014 Elc #1 minimum of 25 guests REVITALIZE Guests will be delighted to wake up to a table filled with fresh sliced seasonal fruit, steel cut Irish oats, farm fresh scrambled eggs, applewood smoked bacon, breakfast sausage and breakfast potatoes^ 24 REVIVE Start the day off right with an assortment of yogurts, seasonal inspired sliced fruits, and chewy New York style bagels with cream cheese 18 AWAKE From the Virginia countryside, a hearty start with chunky cinnamon spiced applesauce, fresh baked biscuits, peppered sausage gravy, country ham, fluffy scrambled eggs, hash brown potatoes, warm cinnamon rolls and honey pecan butter^ 26 INDULGE Impress your guests with fresh picked berries and proseco sabayon, assorted filled croissants, deviled eggs with asparagus and caviar, crabcake eggs benedict florentine, scrambled egg stuffed tenderloin pinwheels with spicy tomato marmalade, grilled herb chicken sausages, creamy potato and fennel soufflé^ 34 RISE Get an extra lift with fresh berry and soy milk smoothies, seasonal fruit skewers, mushroom and gruyere crestless quiche, smoked salmon boursin roulade on rye toasts^ 22 Waffle Iron Station* Made to order malted waffles with a variety of toppings, warm maple syrup, roasted pecan butter 7 Omelet Station* Farm fresh omelets made to order. Choose from a variety of toppings including Virginia ham, crisp bacon, peppers, Spanish onions, tomatoes, mushrooms, herbs, assorted cheeses^ 8 Berkshire bacon eggs Benedict^ 6 Chewy New York style bagels with cream cheese 3 Country sausage^ 2 Smoked applewood bacon^ 2 Aged sharp cheddar cheese grits 3 Pancetta and egg croissant sandwich^ 4 Smoked salmon platter, traditional accompaniments^ 7 Southern buttermilk biscuits with country sausage gravy^ 4 Buttermilk or blueberry pancakes with warm maple syrup 3 Grapefruit juice 3 Cranberry juice 3 Aquahealth bottomless bottled water 2 Cranberry, Orange and Grapefruit juices 3 Red Bull® 4 Champagne or Mimosa 4 G Vg ? ? G Vg ? ? G Vg ? ? V S W M N E V W M E V ? G Vg ? ? N W M E V ? F Sf S Vg V ? P WME E V? V ME V M W Vg ? E M W V WE F ME W S S S S ME W • Change to GF Oatmeal • Add Berries • Add Toast w/ Hummus • Add Tempeh bacon • Add Tofu Scramble
  • 48. @tstuckrathMPI TECJune 16, 2014 Elc #1 minimum of 25 guests REVITALIZE Guests will be delighted to wake up to a table filled with fresh sliced seasonal fruit, steel cut Irish oats, farm fresh scrambled eggs, applewood smoked bacon, breakfast sausage and breakfast potatoes^ 24 REVIVE Start the day off right with an assortment of yogurts, seasonal inspired sliced fruits, and chewy New York style bagels with cream cheese 18 AWAKE From the Virginia countryside, a hearty start with chunky cinnamon spiced applesauce, fresh baked biscuits, peppered sausage gravy, country ham, fluffy scrambled eggs, hash brown potatoes, warm cinnamon rolls and honey pecan butter^ 26 INDULGE Impress your guests with fresh picked berries and proseco sabayon, assorted filled croissants, deviled eggs with asparagus and caviar, crabcake eggs benedict florentine, scrambled egg stuffed tenderloin pinwheels with spicy tomato marmalade, grilled herb chicken sausages, creamy potato and fennel soufflé^ 34 RISE Get an extra lift with fresh berry and soy milk smoothies, seasonal fruit skewers, mushroom and gruyere crestless quiche, smoked salmon boursin roulade on rye toasts^ 22 Waffle Iron Station* Made to order malted waffles with a variety of toppings, warm maple syrup, roasted pecan butter 7 Omelet Station* Farm fresh omelets made to order. Choose from a variety of toppings including Virginia ham, crisp bacon, peppers, Spanish onions, tomatoes, mushrooms, herbs, assorted cheeses^ 8 Berkshire bacon eggs Benedict^ 6 Chewy New York style bagels with cream cheese 3 Country sausage^ 2 Smoked applewood bacon^ 2 Aged sharp cheddar cheese grits 3 Pancetta and egg croissant sandwich^ 4 Smoked salmon platter, traditional accompaniments^ 7 Southern buttermilk biscuits with country sausage gravy^ 4 Buttermilk or blueberry pancakes with warm maple syrup 3 Grapefruit juice 3 Cranberry juice 3 Aquahealth bottomless bottled water 2 Cranberry, Orange and Grapefruit juices 3 Red Bull® 4 Champagne or Mimosa 4 G Vg ? ? G Vg ? ? G Vg ? ? V S W M N E V W M E V ? G Vg ? ? N W M E V ? F Sf S Vg V ? P WME E V? V ME V M W Vg ? E M W V WE F ME W S S S S ME W • Add Hard-boiled eggs • Berries • Toast w/ Hummus
  • 49. @tstuckrathMPI TECJune 16, 2014 Elc #1 minimum of 2
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