Tata Nano Environmental SWOT

All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
of 21

Please download to get full document.

View again

1. INTRODUCTION  “I observed families riding on two- wheeler the father driving the scooter, his young kid standing in front of him, his wife seated behind him…
  • 1. INTRODUCTION  “I observed families riding on two- wheeler the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder for such a car which is safe & affordable to any middle class family.” - Ratan Tata
  • 2. TATA
  • 3. ECONOMIC FACTORS  Opportunity  Inflation rate: (-0.21)  Per Capita Income  Rs. 18,885 in year 2002-03  Rs. 38,084 in year 2008-09  Market share of two Wheelers is 76.5% Prospects
  • 4. ECONOMIC FACTORS (CONTD.)  Threats  Fuel price hikes may prove challenging for Tata Nano.  Increase in material cost like steel and tires
  • 5. TECHNOLOGICAL FACTORS Influence of Technology on Customers’ Lifestyle:
  • 6. COMPETITION FACTORS  Threats  Direct Competition: Maruti Suzuki Alto, Reva Competition  IndirectCompetition: Second Hand/Used Competition Car Market  Substitutes: Substitutes Two Wheelers, Public transport, Tube Rail & Metro Rail, Auto Rickshaw  New entrants: Bajaj-Renault-Nissan Small Car, Ajanta Group Small Car, Mahindra 1.3 lakh Rupees car, Honda Siel
  • 7. LEGAL FACTORS  Opportunities  State Bank of India’s Loan  11.75% for five Years  12 % for Seven Years  MOU with UCO Bank for financing Nano  Agreements with 15 Banks for Loans  100% exemption on electricity duty for Production of Nano
  • 8. POLITICAL FACTORS  Opportunities  Support of Gujarat Government
  • 9. CONSUMER CHOICE DECISION FACTORS  Opportunities  Affordable Price  Small Family Car  World’s cheapest car  Comfortable seat for four person  Available in both petrol and diesel engines
  • 10. CONSUMER CHOICE DECISION FACTORS (CONTD.)  Opportunities (Contd.)  Average of 22 Kilometers per liter  Available in three different models  Tata Nano Standard  Tata Nano CX (Deluxe)  Tata Nano LX (Luxury)
  • 11. PRODUCT FACTORS  Strengths  Small Car.  Available with Air Condition, power window in Luxury model.  Available in both petrol and diesel engines  Warranty: 18 months or 24,000 km, whichever is earlier
  • 12. PRODUCT FACTORS  Weaknesses  No power steering  Used partially inexpensive polymers or biodegradable plastics instead of metal  Lesser safety as fuel tank is right under the front seats.
  • 13. PRICE FACTORS  Strengths Model Features Price (Rs) Nano Std - 1,23,000 Nano Deluxe AC 1,51,000 Nano Luxury AC, Power Window 1,72,000 and Central Locking  There is no such car available in present market that comes in price lower than Nano
  • 14. POSITIONING FACTORS  Strengths  USP : ONE LAKH RUPEES CAR, THE PEOPLE’S CAR  World’s Cheapest car  Common man car  Small Family car
  • 15. DISTRIBUTION FACTORS  Strengths  Tata Nano is a product of Tata Motors Ltd.  Tata Motors already has a distribution alliance with Italian car maker Fiat Spa. Fiat to sell Tata Nano in overseas market.  Booking of Nano can be done in 146 cities across 29 states all over India.
  • 16. CRM FACTORS  Strengths  Financial Bond  Low Price car  Cheapest Car in the world  Value for Money  Social Bond  Small Family Car
  • 17. CRM FACTORS (CONTD.)  Strengths (Contd.)  Structural Bond  Tata’s good image in market  Satisfaction of customer with Tata Indica.  Customization Bond  Fulfilling the latent need of middle class people to have a car.
  • 18. CRM FACTORS (CONTD.)  The first three customers received their Nanos from none other than the chairman of Tata Group, Ratan Tata, this was the first time in the history of Indian Industry a customer receives the keys of car from the Owner of car company.
  • 19. SOURCES  www.tatanano.com  www.tatamotors.com  www.scribd.com  http://www.siamindia.com/scripts/market-share.aspx  http://www.thefinblog.com/2009/01/inflation-rates-of-india-2009.html  http://www.rediff.com/money/2009/feb/09indias-per-capita-income-do  http://www.dancewithshadows.com/autoindia/tata-nano-sbi-canara-ban  http://www.tatamotors.com/nano/prefered-finance/.htm  http://en.wikipedia.org/wiki/Tata_Nano
  • Related Search
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks