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1. Tell�to�Win�Audiobook�Free�|�Business�&�Economics Tell�to�Win�Audiobook�Free�|�Business�&�Economics…
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  • 1. Tell�to�Win�Audiobook�Free�|�Business�&�Economics Tell�to�Win�Audiobook�Free�|�Business�&�Economics LINK�IN�PAGE�4�TO�LISTEN�OR�DOWNLOAD�BOOK
  • 2. Tell�to�Win Today�everyone�-�whether�they�know�it�or�not�-�is�in�the�emotional�transportation�business.��More�and�more,�success is�won�by�creating�compelling�stories�that�have�the�power�to�move�partners,�shareholders,�customers,�and employees�to�action.��Simply�put,�if�you�can't�tell�it,�you�can't�sell�it.��And�this�book�tells�you�how�to�do�both. Historically,�stories�have�always�been�igniters�of�action,�moving�people�to�do�things.��But�only�recently�has�it�become clear�that�purposeful�stories�-�those�created�with�a�specific�mission�in�mind�-�are�absolutely�essential�in�persuading others�to�support�a�vision,�dream�or�cause. Peter�Guber,�whose�executive�and�entrepreneurial�accomplishments�have�made�him�a�success�in�multiple industries,�has�long�relied�on�purposeful�story�telling�to�motivate,�win�over,�shape,�engage�and�sell.��Indeed,�what began�as�knack�for�telling�stories�as�an�entertainment�industry�executive�has,�through�years�of�perspiration�and inspiration,�evolved�into�a�set�of�principles�that�anyone�can�use�to�achieve�their�goals. In�Tell�to�Win,�Guber�shows�how�to�move�beyond�soulless�Power�Point�slides,�facts,�and�figures�to�create�purposeful stories�that�can�serve�as�powerful�calls�to�action.��Among�his�techniques: *Capture�your�audience's�attention�first,�fast�and�foremost *Motivate�your�listeners�by�demonstrating�authenticity *Build�your�tell�around�"what's�in�it�for�them" *Change�passive�listeners�into�active�participants *Use�"state-of-the-heart"�technology�online�and�offline�to�make�sure�audience������commitment�remains�strong
  • 3. Tell�to�Win
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