Value Chain Analysis of PVR Ltd.

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1. Presented by: Group 3 2. Introduction Players In Film Industry Exhibitors Distributors Producers 3. <ul><li>1997 - Established first multiplex cinema.…
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  • 1. Presented by: Group 3
  • 2. Introduction Players In Film Industry Exhibitors Distributors Producers
  • 3. <ul><li>1997 - Established first multiplex cinema. </li></ul><ul><li>2004 - Largest 11-screen multiplex cinema. </li></ul><ul><li>2005 - PVR Limited has ventured into the movie distribution and production business through its 60% subsidiary PVR Pictures </li></ul>
  • 4. Film Producer Film Distributor Film Exhibitor Theatre Audience PVR Pictures PVR Pictures PVR Limited End Users Content Creation Content Distributor Viewing of Content Content Creation Content Distributor Viewing of Content
  • 5. Content Creation <ul><li>The PVR digital content value chain consists of content creation (and conversion from analog to digital storage), content distribution, and content reception. </li></ul><ul><li>Rich media such as movies and video are being shot using digital technology. Editing of the content is done with digital non-linear editing technology. </li></ul>
  • 6. <ul><li>The distribution of rich content is being done digitally over the web and at digital projection theatres. </li></ul><ul><li>Rich media is any combination of voice, data, video, and other technologies to create an otherwise unattainable user experience. </li></ul>
  • 7. Content Distribution <ul><li>PVR Pictures, is a subsidiary of PVR Ltd involved in film production / co-production of Indian cinema and distribution of Indian and Hollywood content across Indian theatres. </li></ul><ul><li>The distribution arm of PVR Pictures has emerged as a very savvy film distribution unit which has delivered an excellent mix of films to different regions of the country. </li></ul>
  • 8. Cont’d <ul><li>The distribution wing at PVR has endeavored to raise the quality of films offered to the Indian public by giving distribution opportunities to independent films, meritorious directors, foreign films and good regional cinema – in addition to distributing Indian and international box office chartbusters. </li></ul>
  • 9. Independent Films Distributed By PVR
  • 11. Co-produced By PVR
  • 12. Viewing Of Content <ul><li>A motion picture rating system is designated to classify films with regard to suitability for audiences in terms of issues such as violence, substance abuse, profanity, disrespect or other types of mature content. A particular issued rating is called a certification. </li></ul><ul><li>In India, Central Board of Film Certification (CBFC) is responsible for certifying films meant for public exhibition. </li></ul>
  • 13. Cont’d <ul><li>The Censor Board presently gives four categories of certificates, namely: </li></ul><ul><li>U: Unrestricted Public Exhibition throughout India, </li></ul><ul><li>A: Public exhibition restricted to adults above 18 years only, </li></ul><ul><li>U/A: Unrestricted public exhibition with parental guidance for children below the age of 12 </li></ul><ul><li>S: Exhibition to restricted audience such as doctors etc. </li></ul>
  • 14. Presence across all price points <ul><li>Flagship product of the company. </li></ul><ul><li>PVR Cinemas with an Average Ticket Price (ATP) between Rs100 – Rs 200. </li></ul><ul><li>Provides excellent viewing value to middle market audience </li></ul>
  • 15. <ul><li>PVR premiere operates in premium location such as Mumbai, NCR, etc. </li></ul><ul><li>PVR Premiere screens, which would be high end luxury screens with an ATP beyond Rs 200. </li></ul><ul><li>Middle upper market and premium location in metros. </li></ul>
  • 16. <ul><li>Targeting tier 2 towns with an ATP below Rs 100 </li></ul><ul><li>PVR Talkies which have an ATP below Rs 100. </li></ul><ul><li>Aimed at value conscious market intier 2 towns. </li></ul>
  • 17. <ul><li>Targeting upper end user with an ATP over Rs 500. </li></ul><ul><li>Gold class have an ATP over Rs 500 </li></ul><ul><li>Caters to upper end of the market </li></ul>
  • 18. Thank You
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