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1. THE ONLINE WORLD SHOP The Online World Shop Virtual Web Organization Group 6 Lore Meuris, Corinna Leßenich, Roberto Calzetta & Frank Jongen 17 June 2010…
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  • 1. THE ONLINE WORLD SHOP The Online World Shop Virtual Web Organization Group 6 Lore Meuris, Corinna Leßenich, Roberto Calzetta & Frank Jongen 17 June 2010 Communication & Multimedia Design
  • 2. THE ONLINE WORLD SHOP Welcome! The Online World Shop - VWO - 17 June 2010
  • 3. Table of contents THE ONLINE WORLD SHOP 1. Introduction 2. The Online World Shop 3. Competitors 4. Span of control 5. Communication 6. Cultural diversity 7. Solution The Online World Shop - VWO - 17 June 2010
  • 4. Introduction THE ONLINE WORLD SHOP • Globalization • Accessibility Simplify the life of our customers. The Online World Shop - VWO - 17 June 2010
  • 5. The Online World Shop THE ONLINE Local WORLD SHOP shops • Europe • North/South America ! • Africa • Australia • Asia Local Local shops shops ! ! Local Local shops shops ! ! The Online World Shop - VWO - 17 June 2010
  • 6. Target group THE ONLINE WORLD SHOP • Wealthy, upper class people. • ‘Ordinary’ people. The Online World Shop - VWO - 17 June 2010
  • 7. Goal THE ONLINE WORLD SHOP We want to be the leading web shop to order products from all over the world. Added value of our VWO • We combine all the countries in one place. • Only high quality products. • The luxury of buying the products anywhere he/she wants. • Customers don’t to need worry about transporting or calculating duty fees. • Customers can opt for a fast delivery. The Online World Shop - VWO - 17 June 2010
  • 8. Unique Selling Propostions THE ONLINE WORLD SHOP • “Don’t need to care over there”. • Order from wherever you want. • High Quality products and service. • Defined target group. • 24/7 ordering. • Fast shipment and delivery. The Online World Shop - VWO - 17 June 2010
  • 9. Competitors THE ONLINE WORLD SHOP Offline: • Local shops • Tax free shops • “Wereldwinkel” Online: • C2C • Web shops The Online World Shop - VWO - 17 June 2010
  • 10. SWOT - Strenghts SWOT - Weaknesses THE ONLINE WORLD SHOP • All countries • First contacts • Adapt to customer • Timezones • Fast shipping • Find HQ merchandise • Duty fee included • Brand recognision • 360° image • Duty fee included (➚ Price) • Currency & language • Not all languages • Buy from wholesale • Local shops cheaper for locals The Online World Shop - VWO - 17 June 2010
  • 11. SWOT - Oppertunities SWOT - Threats THE ONLINE WORLD SHOP • Culture events • Local shops start shipping • Upper class events • Import taxes more expensive • Import taxes cheaper • Import restrictions stricter • Import restrictions loosen up • Extreme inflation • Exotic products become trendy The Online World Shop - VWO - 17 June 2010
  • 12. Organizational structure THE ONLINE WORLD SHOP The Online World Shop - VWO - 17 June 2010
  • 13. Leadership & Management THE ONLINE WORLD SHOP Combination: Leading and managing Rather: Management The Online World Shop - VWO - 17 June 2010
  • 14. Communication THE ONLINE WORLD SHOP • Essential but complex • Based culturally Without communication no Online World Shop The Online World Shop - VWO - 17 June 2010
  • 15. Internal communication THE ONLINE WORLD SHOP Management instrument Why is it important? • Equal knowledge • Trust • One identity • Possibility to adapt to the market/customers The Online World Shop - VWO - 17 June 2010
  • 16. Communication THE ONLINE WORLD SHOP Communication channel: • Written, digital communication • E-mail • Skype Direction: • Two-way • Interaction The Online World Shop - VWO - 17 June 2010
  • 17. Communication THE ONLINE WORLD SHOP Communication is the most important bottleneck of our VWO! The Online World Shop - VWO - 17 June 2010
  • 18. Trust within our VWO THE ONLINE WORLD SHOP Problems: Lack of certainty Geographically distribution Solution: Adequate internal communication The Online World Shop - VWO - 17 June 2010
  • 19. Cultural diversity THE ONLINE WORLD SHOP The Online World Shop - VWO - 17 June 2010
  • 20. Criteria for optimal interactivity THE ONLINE WORLD SHOP • The possibility of changing currency and language. • A clear navigation. (user chooses if products are sorted by category or region) • An interactive world map. (user can choose country and city) • An advanced search option. (prize, manufacturer) • Personalization. (we provide the user with information about products from the countries he/she likes) • Visualization of the products. (360 rotation, the possibility to zoom in) The Online World Shop - VWO - 17 June 2010
  • 21. Prototype THE ONLINE WORLD SHOP The home page of The Online World Shop. The Online World Shop - VWO - 17 June 2010
  • 22. Prototype THE ONLINE WORLD SHOP The product page of The Online World Shop. The Online World Shop - VWO - 17 June 2010
  • 23. Prototype THE ONLINE WORLD SHOP The detailed product page of The Online World Shop. The Online World Shop - VWO - 17 June 2010
  • 24. Prototype THE ONLINE WORLD SHOP The 360 degree rotation page. The Online World Shop - VWO - 17 June 2010
  • 25. Prototype THE ONLINE WORLD SHOP The Online World Shop - VWO - 17 June 2010
  • 26. Prototype THE ONLINE WORLD SHOP The website with changed language and currency. The Online World Shop - VWO - 17 June 2010
  • 27. THE ONLINE WORLD SHOP Questions? The Online World Shop - VWO - 17 June 2010
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